THE IMPACT OF MANAGEMENT ON THE DEVELOPMENT OF A FESTIVAL: A CASE STUDY OF PGWU-EKPEYE OF THE EKPEYE TRIBE OF RIVERS STATE




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THE IMPACT OF MANAGEMENT ON THE DEVELOPMENT OF A FESTIVAL:
A CASE STUDY OF PGWU-EKPEYE OF THE EKPEYE TRIBE OF RIVERS STATE























ABSTRACT
This work is a study of the impact of management on the development of the Ogwu-Ekpeye festival of the Ekpeye tribe of Rivers State. It aims at investigating the strong effect of management on its productions. The first chapter of the work treats the background of the study. It contains statement of the problems, the scope, justification, significances and limitation of the study. It also defines the terms used in the work. Chapter two is a review of related literature. Chapter three explains the impact of management on the development of the festival. It also explains the brief origin of the festival, its organizational/administrative structure, managerial hierarchy, and the management skills adopted in the management of the festival. Chapter four is an analysis of the impact of management on the development of Ogwu-Ekpeye festival it identifies the problems of managing the festival and recommends solution to the problems. Finally the fifth chapter contains the summary of the findings, recommendations and conclusion.






















TABLE OF CONTENTS
Title Page -       -       -       -       -       -       -       -       -       -       i
Certification     -       -       -       -       -       -       -       -       -       ii
Dedication       -       -       -       -       -       -       -       -       -       iii
Acknowledgement    -       -       -       -       -       -       -       -       iv
Abstract   -       -       -       -       -       -       -       -       -       -       vi
Table of Contents     -       -       -       -       -       -       -       -       vii

CHAPTER ONE:      BACKGROUND TO THE STUDY
1.1      Statement of the Problem
1.2      Scope of the Study
1.3      Justification of Study
1.4      Significance of the study
1.5      Limitation of the Study
1.6      Research Methodology
1.7      Definition of Terms

CHAPTER TWO:      REVIEW OF RELEVANT LITERATURES
2.1   Literature Review

CHAPTER THREE:  THE IMPACT OF MANAGEMENT ON THE FESTIVAL: A CASE OGWU-EKPEYE
3.1   The Religious Beliefs of the Ekpeye People
3.2   Geographical Location/Population
3.3   Historical Tradition/Socio-Cultural Background
3.4   Brief Origin of Ogwu-Ekpeye Festival
3.5   Organizational/Administrative Structure of the Festival (Ogwu-Ekpeye)
3.6   Management Hierarchy of the Festival
3.7   Characteristics/Functions and Classification of the Festival
3.8   Management Skills and Systems Adopted
3.9   The Role of the Managers (Organizers)

CHAPTER FOUR:    ANALYSIS OF THE IMPACT OF MANAGEMENT ON THE DEVELOPMENT OF OGWU-EKPEYE FESTIVAL
4.1   Effects and Significance
4.2   Problems of Managing the Festival

CHAPTER FIVE:     SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.1   Summary of Findings
5.2   Recommendation
5.3   Conclusion
        Bibliography







CHAPTER ONE
BACKGROUND OF THE STUDY
1.1      STATEMENT OF THE PROBLEM
A study of this kind is necessary at this time of our societal growth, when the theatre is finding its place. The theatre had been pushed aside with a wave of hand simply because people had over the years, conceived the erroneous idea that theatre is a place where immoral acts take place and a place where one can watch some useless but humorous displays after the business of the day. These impressions are very repugnant to the artists. These are ridiculous misconceptions borne out of neglect and outright ignorance of the importance of the theatre.
To disapprove these misconceptions, Greek theatre, historically was clearly inseparable from the social, economic, religious, cultural and political structures of the people. The chorus, spectators, the actors as well as the managers, were all sharing in a common act of devotion. Greek theatre clearly illustrates a direct relationship between the society and the theatre.
Theatre as a medium of transmission of culture mirrors our societal growth. It is primitively rooted in the numerous rituals and festivals that exist in many communities.
Ogwu-Ekpeye therefore, originated with the Ekpeye’s embodying their first preoccupations, their struggles, successes and setbacks. Through this, they play several roles in preparation for their victory and also organize a feast, which motivates a certain degree of planning. The study, in this regard, will lay emphasis on the impact of management on the development of Ogwu-Ekpeye festival which can rightly be called ‘traditional theatre’.
1.2      SCOPE OF THE STUDY
This work is a study of the impacts of management on the development of Ogwu-Ekpeye festival. It explains how the festival is managed, the impact of the management on its development, the problems managing the festival and the solution to the problems. It recommends how the festival can be further promoted.


1.3      JUSTIFICATION OF THE STUDY
This work is justified because it is the first to examine the impact of management on the development of Ogwu-Ekpeye festival, the traditional institutions of the Ekpeye people. It examines the origin of the festival, its organizational/administrative structure, classification and functions or characteristics, and above all its managerial hierarchy, analysis, recommendations on the ways to enhance the celebration of the festival.
1.4      SIGNIFICANCE OF THE STUDY
Apart from the purpose of fulfilling the academic aspiration of the writer, this study reaffirms the role of theatre management in building the nation through festivals. Readers have the opportunity to know more about the rich cultural heritage of the people of Ekpeye in Rivers State, it is also beneficial to the Ekpeye people whose culture is documented and analyzed. This work will also be a valuable document for researchers. To them, it can provide basic information on the Ekpeye people and also enhance further research on the people.
The researcher hopes that this research and its recommendations will serve as reference materials to all those who are interested in knowing about the impact of theatre management on the development of a festival.
1.5      LIMITATION OF THE STUDY
This work is on the impact of theatre management and its development on Ogwu-Ekpeye festival. The main obstacles associated with this work include exaggerations by custodians, lack of adequate finance, limited time telescoping (description of past events as if they occur at the same time and place). Political distortion of facts also posed some limitations.
In addition to the above is the prevalent lack of data on the festival, in spite of these problems. However, the researcher was able to complete the work.
1.6      RESEARCH METHODOLOGY
Most of the materials used in this research were collected from oral sources. This is because no comprehensive written work had been done on the history of Ogwu-Ekpeye festival especially on the management aspect of it. Other sources of information included written works and reviews by patrons of the festival. The research observed the Ogwu-Ekpeye festival and also watches some documentary films to get his facts. The data from these sources were analyzed top come to the conclusions drawn on the impact of the management on the festival. In earnest the study combines the historical, analytical and sociological research method to achieve its objectives.
1.7      DEFINITION OF TERMS
The most significant words used in this work include:
Impact: In Longman Dictionary of Contemporary English, the word impact is defined as collision, force of this, and strong effect. Also, impact means to press or wedge firmly, impaction. In this work, impact refers strong effect, outcome and influence.
Theatre: The word theatre is derived from the Greek word ‘theatron’. In ancient Greece threatron meant a place to view or to see, in other word, theatre is a place where people go to watch a performance given by others. In this study, theatre is a re-creation
 of man’s social experiences that attempts the explication of relationships between a man and the gods, man and man, man and the environment (Krama, 2001:1).
Management: This is the process of designing and maintaining an enabling environment in which individuals working together in groups can accomplish efficiently selected aims (Nwachukwu, 1988:1-10). It is the process of planning organizing, coordinating and controlling men, materials, machines and money so as to ensure the optimum achievement of objectives (Light 1974:10).
Theatre Management: It refers to the art and science of planning, staffing, organizing, motivating, directing and controlling human and material resources in the arts of the theatre, and their interaction in order attain the predetermined objective of guaranteeing satisfaction, having a full house and maximizing profit. It has also been defined as the art and science of mobilizing and harmonizing human and material resources of the theatre-the elements of a theatrical production and spectacle-in appropriate combination into a whole- a production and theatre business – that can inform, educate, entertain as well as maximize profit. (Ohiri1999:1).
Theatre Manager: This is one who sees to the fulfillment of the aims and objectives of theatre and brings together the elements of theatre for a shared dramatic experience.
Development: Accordiong to Oxford Advance Learners Dictionary, this word means the gradual growth of something so that it becomes more advanced or stronger, the process of producing or creating something new or more advanced. It is also a new event or stage that is likely to affect what happens in a continuing situation.
Festival: This is an occasion when there are performances of many kinds of plays, music and dance to mention but few. In some places, it takes place every year. It also refers to a special occasion when people celebrate something, such as a religious event, and there is often a public holiday.




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