MARKETING PROJECT TOPICS AND
MATERIALS
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MARKETING PROJECT TOPICS AND
MATERIALS
1. THE EFFECT OF CUSTOMER RELATIONSHIP
MANAGEMENT (CRM) ON CUSTOMER SATISFACTION A STUDY OF SELECTED COMMERCIAL BANKS
2. ASSESSMENT OF COMPANIES PARTICIPATION IN
SOCIAL MEDIA MARKETING AND PRODUCT PROMOTION IN WARRI
3. AUDIENCE PERCEPTION OF FEMALE MODEL IN
ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT
4. THE EFFECT OF CONSUMER PROTECTION ON BRAND
LOYALTY IN FAST MOVING CONSUMABLE GOODS IN LAGOS
5. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS
BUYING BEHAVIOUR (A CASE STUDY OF BABCOCK UNIVERSITY STUDENTS)
6. THE IMPACT OF PRICING STRATEGY ON SALES
PERFORMANCE (A STUDY OF UNILEVER PLC)
7. IMPACT OF CELEBRITY ENDORSEMENT ON
CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)
8. EFFECT OF PACKAGING ON CONSUMER BUYING
CHOICE OF SELECTED CONSUMER GOODS IN CALABAR METROPOLIS
9. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’
PREFERENCE FOR GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM) SERVICES: A CASE
STUDY OF MTN NIGERIA PLC, CALABAR
10. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING
BEHAVIOUR OF JUMIA NIGERIA IN CALABAR METROPOLIS
11. PERSONAL SELLING PRACTICE AND ENHANCED SALES
OF INDUSTRIAL PRODUCTS AMONG BUSINESSES IN LAGOS METROPOLIS.
12. BRAND PERSONALITY AND CUSTOMER LOYALTY
13. DIGITAL MARKETING AS A KEY DRIVER OF SALES
IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE
14. IMPACT OF ORGANIZATIONAL STRUCTURE ON
INTERPERSONAL RELATIONSHIP IN LARGE ORGANISATION
15. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST
MOVING CONSUMER GOODS (FMCG)
16. SALES PROMOTION AND ITS EFFECTS ON
ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY
17. THE EFFECT OF ADVERTISING ON SALES
PERFORMANCE OF CONSUMER GOODS (A CASE STUDY OF UNILLEVER NIGERIA PLC)
18. THE EFFECT OF CONSUMER PROTECTION ON BRAND
LOYALTY OF FAST MOVING CONSUMER GOODS IN IKEJA, LAGOS STATE.
19. RELATIONSHIP MARKETING AND CUSTOMER
RETENTION IN MTN NIGERIA PLC, CALABAR
20. TECHNIQUES FOR MANAGING MESSAGE CENTER IN A
SOCIAL MEDIA NETWORK SERVICE.
21. THE IMPACT OF ADVERTISING ON CUSTOMER
PATRONAGE: A CASE STUDY OF PROMASIDOR NIGERIA LIMITED
22. THE EFFECTIVENESS OF ADVERTISING IN THE
MARKETING OF CONSUMER ORIENTED PRODUCT (A CASE STUDY OF 7UP BOTTLING COMPANY
NIGERIA PLC IKEJA LAGOS STATE)
23. EFFECT OF SALES FORECAST ON MARKETING
DECISION MAKING
24. PASSENGERS’ RATING OF SERVICE DELIVERY OF
TRANSPORT BUSINESSES IN NIGERIA
25. CONSUMERS’ PERCEPTION OF BRANDING AND
PACKAGING ON SALES OF COSMETICS PRODUCTS
26. IMPACT OF MARKETING CONCEPTS ON THE
PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA
27. AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND
THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS
28. PRODUCT DIFFERENTIATION AND SALES
PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT
29. SALES PROMOTION STRATEGIES AND SALES
PERFORMANCE OF TELECOMMUNICATION FIRMS IN PORT HARCOURT
30. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY
OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT
31. BRAND IDENTITY AND MARKETING PERFORMANCE
EMPIRICAL EVIDENCE FROM QUOTED COMMERCIAL BANKS IN NIGERIA
32. ADVERTISING AND MARKETING PERFORMANCE OF
SELECTED DETERGENT COMPANIES IN PORT HARCOURT
33. ADVERTISING AND MARKETING PERFORMANCE OF GSM
COMPANIES IN PORT HARCOURT METROPOLIS
34. THE INFLUENCE OF SERVICE CONVENIENCE ON
CUSTOMER SATISFACTION ON BANKING INDUSTRY
35. BRAND EQUITY AND MARKETING PERFORMANCE OF
BEVERAGE FIRMS IN PORT HARCOURT
36. CORPORATE REPUTATION AND MARKETING
PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
37. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE
TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN
38. A STUDY ON THE PROBLEMS AND PROSPECTS OF
MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE
39. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND
MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
40. CUSTOMER PERCEIVED VALUE AND CUSTOMERS
SATISFACTION IN TRAVEL AGENCY IN NIGERIA (A STUDY OF RIVERS STATE AIRLINEAIR)
41. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED
PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER
BROTHERS PLC, ABA)
42. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND
CONSUMPTION OF EGGS IN ENUGU STATE
43. THE IMPACT OF ADVERTISING ON SALES
PERFORMANCE: A CASE OF MUKWANO INDUSTRY
44. AN ASSESSMENT OF THE ROLE OF BROADCAST MEDIA
IN WOMEN MOBILIZATION DURING THE 2015 GENERAL ELECTIONS IN NIGERIA
45. LISTENER’S ASSESSMENT ON AGRICULTURAL
PROGRAMMES ON RURAL AREA BASED RADIO (Case study of ITV Radio, Benin City, Edo
State)
46. EFFECTIVE COMMUNICATION AS A STRATEGY FOR
ENHANCING ORGANIZATION PERFORMANCE: A CASE STUDY OF NIGERIA BREWERY PLC.
47. THE EFFECTS OF MARKETING ACTIVITIES AND
FAITH BASED ORGANIZATIONS
48. PRODUCT PLANNING AND ORGANIZATIONAL
PERFORMANCE OF THE NIGERIAN TELECOMMUNICATION
49. BROADCAST MEDIA AND SALES PERFORMANCE OF
FAST MOVING CONSUMER GOODS IN PORT HARCOURT
50. PRODUCT INNOVATION AND SALES PERFORMANCE OF
UNILEVER NIG. Plc
51. CUSTOMER RELATIONSHIP MANAGEMENT AND COMPANY
PERFORMANCE IN THE NIGERIAN FOOD AND BEVERAGES INDUSTRY
52. DISTRIBUTION STRATEGIES AND CUSTOMER
SATISFACTION IN MANUFACTURING FIRM
53. CUSTOMER RELATIONSHIP MANAGEMENT AND
MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
54. CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION
OF SELECTED EATERIES IN PORT HARCOURT
55. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL
FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
56. THE EFFECT OF ADVERTISING ON CONSUMER
PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF
GUINNESS MALTA AND AMSTEL MALTA)
57. THE ROLE OF MARKETING COMMUNICATION IN
EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
58. TREND IN THE USE OF HUMAN MODELS IN THE
NIGERIA ADVERTISING INDUSTRY
59. AN EVALUATION OF MARKET SEGMENTATION AND ITS
SIGNIFICANCE A CASE STUDY OF UNILEVER PLC
60. EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS
PATRONAGE OF COCACOLA PRODUCT A STUDY OF CONSUMERS IN UYO METROPOLIS
61. IMPACT OF PACKAGING ON ORGANIZATIONAL SALES
TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)
62. EFFECTIVENESS OF INNOVATIVE CUSTOMERS
SERVICE AS AID TO INCREASING CUSTOMER SATISFACTION IN TELECOMMUNICATIONS
INDUSTRY
63. E-MARKETING AND SMALL ENTERPRISE THREATS AND
OPPURTUNITES: A CASE STUDY OF YOLA METROPOLIS
64. THE IMPACT OF INNOVATIVE MARKETING STRATEGY
ON SMALL FIRMS PERFORMANCE IN NIGER STATE
65. PERCEPTION AND SOCIAL INFLUENCE OF
ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC,
BIDA)
66. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER
BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
67. AN EVALUATION OF MARKETING CONCEPT IN THE
BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC
68. ADVETISING: AN EFFECTIVE PROMOTIONAL TOOL
FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
69. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING
BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)
70. A STUDY INTO THE PROCESS OF PRODUCT PLANNING
AND DEVELOPMENT IN MARKETING
71. THE EFFECT OF PRICE AND PRICE CHANGES ON
SALES OF CONSUMER GOODS
72. DEVELOPMENT AND FUNCTION OF PACKAGING IN THE
MARKETING OF CONSUMERS PRODUCT
73. THE IMPORTANCE OF MARKETING RESEARCH IN THE
NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB
74. THE EFFECT OF ADVERTISEMENT ON CONSUMER
PREFERENCE AND BEHAVIOR
75. THE IMPACT OF ROAD NETWORK ON THE MARKETING
OF AGRICULTURAL PRODUCE IN NIGERIA
76. ROAD TRANSPORATION MANAGEMENT AND CUSTOMER
SATISFACTION IN NIGERIA
77. THE EFFECT OF ADVERTISEING ON SALES VOLUME
OF AN ORGANIZATION
78. THE EFFECTIVENESS OF PROMOTIONAL MIX
ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA
79. THE ROLE OF THE FEDERAL GOVERNMENT OF
NIGERIA IN THE PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
80. THE IMPACT OF PRODUCT DIFFERENTIATION
STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM
TELECOMMUNICATIONS)
81. THE IMPACT OF PERSONAL SEELING ON THE SALES
VOLUME OF AN ORGANIZATION
82. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE
PEFORMANCE OF AN ORGANIZATION
83. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY
OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
84. THE IMPACT OF MARKETING STRATEGY IN THE
BANKING INDUSTRY OF NIGERIA
85. THE IMPACT OF ADVERTISING ON CONSUMER
PATRONAGE
86. THE IMPACT OF ADVERTISING ON CONSUMER BUYING
BEHAVIOR ( A CASE STUDY OF DANGOTE GROUP OF COMPANIES, KADUNA)
87. AN EVALUATION OF CUSTOMER SERVICES IN THE
BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST BANK PLC)
88. THE EFFECT OF QULAITY SERVICE DELIVERY ON
CUSTOMERS' PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST
BANK PLC)
89. THE EFFECT OF PRICING POLICY ON SALES IN THE
BEVERAGE INDUSTRY OF NIGERIA
90. STAFF PERCEPTION OF THE EFFECTIVENESS OF
MARKETING STRATEGIES IN COMMERCIAL BANKS
91. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS' BEHAVIOUR
IN THE MARKETING OF SOME SELECTED CONSUMER'S GOODS
92. THE ROLE OF MARKETING INFORMATION SYSTEM IN
ENHANCING SALES (A CASE STUDY OF GRACE FLOUR MILLS)
93. THE IMPACT OF PUBLIC RELATIONS ON THE
BANKING SECTOR OF NIGERIA
94. NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON
PROFITABILITY IN THE BANKING INDUSTRY OF NIGERIA
95. MANAGEMENT OF EFFECTIVE SALES FORCE IN
MARKETING ORIENTED COMPANY
96. THE IMPACT OF SALES PROMOTION STRATEGIES ON
CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
97. IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN
NIGERIA BOTTLING COMPANY
98. IMPACT OF CUSTOMER SATISFACTION STRATEGIES
ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
99. IMPACT OF CULTURAL INFLUENCES ON CONSUMER
BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA
100. IMPACT OF AGRICULTURAL MARKETING COOPERATIVE
ON SALES PROMOTION KIN NIGERIA
101. ENHANCING THE SALES OF CONSUMER GOODS USING
MARKET SEGMENTATION (A CASE STUDY OF PZ, CALABAR)
102. EFFECT OF PERSONAL SELLING AND MARKETING ON
SALES GROWTH
103. APPLICATION OF MARKETING CONCEPTS IN THE
MANUFACTURING INDUSTRY OF NIGERIA ( A CASE STUDY OF PZ, CALABAR)
104. APPLICATION OF MARKETING CONCEPT IN COMMERCIAL
BANKING AND ITS EFFECTIVENESS IN CUSTOMER SATISFACTION (A CASE STUDY OF GTB)
105. APPLICATION OF MARKETING CONCEPTS IN THE
BANKING INDUSTRY AND IT EFFECT ON CUSTOMER SATISFACTION ( A CASE STUDY OF FIRST
BANK)
106. ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON
STUDENTS ATTITUDES TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA
107. ANALYSIS OF PROMOTION MIX AS A TOOL OF
MARKETING COMMUNICATION
108. AN EVALUATION OF THE CONTRIBUTION OF
SALESMANSHIP TO MARKETING OF CONSUMER GOODS ( A CASE STUDY OF UNILEVER NIGERIA)
109. AN EVALUATION OF MARKETING STRATEGIES FOR
MOBILE PHONE OPERATORS IN NIGERIA
110. AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE
BANKING SECTOR OF NIGERIA
111. APPRAISAL OF ADVERTISING AS A TOOL FOR THE
PROMOTION OF SOFT DRINKS
112. THE IMPACT OF BRANDING ON CONSUMERS' BEHAVIOUR
(A CASE STUDY OF DIAMOND BANK PLC)
113. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT
BY FARMERS IN NIGERIA
114. BRAND DIFFERENTIATION AND POSITIONING FOR
MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OFDANGOTE NOODLES)
115. BRAND STRATEGY AS AN EFFECTIVE TOOL FOR
CORPORATE IDENTITY BUSINESS ETHICS AND RELIGIOSITY: A STUDY OF USED AUTO SPARE
PARTS DEALERS AT LADIPO MUSHIN LAGOS STATE
116. THE IMPACT OF MARKETING ORIENTATION ON SMALL
SCALE INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIAN ECONOMY)
117. THE IMPACT OF SALES PROMOTION IN A BUSINESS
ORGANISATION (A Case Study of Nigeria Bottling Company Plc.)
118. EFFECT OF PERSONAL SELLING IN AN ORGANISATION
GROWTH
119. THE RELATIONSHIP BETWEEN WORKERS AND CUSTOMERS
UNDER THE ORGANISATIONAL IMAGE. A CASE STUDY OF - UBA- LAGOS
120. PERSONAL SELLING PRACTICE AND ENHANCED SALES
121. IMPACT OF LOCATION ON PRODUCT MARKETING IN
NASARAWA STATE
122. CO-CREATION FOR VALUE CREATION: A BASIS FOR
PRODUCER-CONSUMER SYNERGY
123. COMPETITIVE ORIENTATION AND CUSTOMER
BEHAVIORAL OUTCOME IN THE TELECOMMUNICATIONS INDUSTRY
124. EFFECTS OF ADVERTISING CAMPAIGN IN NIGERIA: A
CASE STUDY OF NOKIA ENTRANCE INTO THE TELEPHONE MARKET
125. THE INFLUENCE OF RELATIONSHIP MARKETING ON
BANK CUSTOMERS’ LOYALTY
126. THE IMPACT OF SALES MOTIVATION ON
ORGANIZATIONAL PERFORMANCE
127. THE INFLUENCE OF CUSTOMER CARE MANAGEMENT ON
CORPORATE COMPETITIVENESS
128. AN ASSESSMENT OF PROSPECT AND CHALLENGES OF
DISTRIBUTION OF GOODS BY ROAD IN NIGERIA A CASE STUDY OF CEMENT DISTRIBUTION BY
DANGOTE GROUP OF COMPANIES
129. PRODUCT INNOVATION AND BUSINESS PERFORMANCE OF
BANKS IN RIVERS STATE
130. AN ANALYSIS OF THE EFFECT OF THE PRICING
STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT.
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