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PRINT EXPERIMENTATION
ON DIFFERENT SURFACES WITH DIFFERENT MEDIUM
PREFACE
Printing
itself is as old as man, and it has been used to achieve great things in the
advertising industry. Printing is one of the medium which information is passed
to the audience and in that case it could stand out as a major means of
advertising. Prints couldn’t result in so many forms with the use of too many
different approaches, one could use monoprints, the screen – prints, the line
prints, the wood print, machine print etc.
In this
report, the printing itself has been tested on different surfaces and different
materials too and using different printing methods.
This report
created an opportunity of having the knowledge of the results of different
types of prints on different types of surfaces especially using different
printing methods or technique.
One has to understand from this report
the best/easy way to approach printing and the best surface and materials to
use.
This report
shows the materials and technique used in achieving all the tests carried out
this project and it will also resolve the best material surface and method used
to obtain the best print.
TABLE OF CONTENTS
CHAPTER ONE
1.0
Introduction
1.1
Background history
1.2
Statement of the problem
1.3
Aims and objectives
1.4
Scope of the project
1.5
Limitation
1.6
Delimitation
1.7
Definition of technologies
CHAPTER TWO
1.1
Literature review
1.2
Advantages and disadvantages
CHAPTER THREE
Project execution
3.1
medium/media
3.2
materials and tools used
3.3
project development
CHAPTER FOUR
4.1
project analysis
CHAPTER FIVE
5.1
conclusions
Bibliography
CHAPTER ONE
INTRODUCTION
The only
viable means by which any manufacturer or producer could effectively project
and maintain the standard of his products or services’ patronage and awareness
is by effective and continous awareness or advertisement.
This awareness
is what stimulates the attention of the public and then gets them attracted to
your products or services. This awareness does not only tell the public that
the products and services are there but it provides arranged information of the
benefits any consumer of such goods or services is bond to receive. Advertising
however gives the public the knowledge of the advantages and the disirable
qualities of products or services available to them.
It could be
said that the sole aim of advertising is to persuade, convice and attract the
attention of the public to a particular product and this in turn leads to
patronage.
In awareness
creation for products or services, considerations should be given to the
“target audience”, that is the category of people that the products are meant
for, the location of the people, the peopl’s belief, their culture and customs.
When these points are properly considered then the awarenes could be centered
effectively.
There are so
many ways of advertising, amongs the numerous ways are through the electronic
media and the print media. With these layout, we can find out that complete
effective advertsing involves a high degree of creativity.
As we shall be
discussing the printing aspect of advertising, it will be fine to let people
know that for any good print of information for advertising or awareness, te
print must process some lay down qualities.
(a)
It must be able to inform: it should be capable of telling the viewer about the
product, creating the awareness to the viewer about the existence.
(b)
It must be able to educate: it should be able to educate the viewer of what
benefit the product could be to the user/consumer and where the advertised
products could be found or located. It must also be capable of convincing the
public that the said product ‘A’ is better than products ‘B’, ‘C’ and so on.
(c)
It must be entertaining: this is refered to the aestethic value of the entire
advert package, the way
The artist has managed to arrange his
printed advert, this aspect is very important because the way the printed
advert looks may as well influence the patronage of the products/services
positively or negatively, the motivation an individual by looking at a poster
may gear up his feelings and the action may lead to the purchase of the product
advertised and consequently creating demand for that product.
1.1
BACKGROUND HISTORY
Printing
especially the screen printing process was invented in the seventeeth (17th)
century by some ya – ya – zon. But the process of printing with silk screen
became popular in the mid 20th century when the artist began to
exploit the process in a number of ways and techniques. And today it has become
the most versatile of all known printing processes in advertising. Screen
printing is a stencil process whereby ink is forced by the pressure of a
squeegee, through the open areas of a stencil attached to a stretched fine
meshed fabric. It will always print easily on any flat surface paper, plastic
or glass screen are semi liquid, strongly coloured and opaque to give a maximum
colour value.
1.2
STATEMENT OF THE PROBLEM
Most Business
enterprises and their likes has failed and lost focuses as a result of poor
rendation of advertisiment, this means that the power of advertising an
dpromotional strategies is being neglected, so many enterprises has hit the
rock due to the present trend of bad economy this is the situation where an
enterprise cannot afford to give all that it takes to reach to the required
standard in advertising and it is through this advertising principles that the
growth of the business is founded upon.
1.3
AIMS AND OBJECTIVES
This
project report is basically focussed on testing printing on different surfaces
and materials using different methods of printing techniques like the screen
prints, Block prints and stencil print. This is meant to find out their effects
on different kinds of papers and fabric. One oath to know that there must be a
very significant difference between a print through scree on a
fabric and a screen print on a paper, this is the same with block prints and
stencil. All the same, the type of ink used in achieving a good print using
screen method cannot be the same with the ink which achieve a good print using
block print or stencil method.
Another aim is
to provide knowledge to people concerned with advertising the best approach to
printing, this will enable people to know the like of the result of what they
wish to achieve even before they engage in the said work.
In general
this is attempted to make work easy for any advertiser and students of arts in
this institution. Just the way there is colour chart for paint industries and
companies, the project intend to have a chart/album for easy approach and study.
1.4
SCOPE OF THE PROJECT
On
the course of print making, there are different kinds of ink for different
kinds of materials no matter the printing method or approach adopted. When one
choses to print on rubber, plastics or glasses he has no need using textile/
test fast ink, rather the use of PVC, is suitable for the mentioned materials.
Tests could be
carried out on numerous items or materials but I have limited my test just on
few common material;s on which daily activities rest upon. Such as
(1)
Papers of different sorts,
(2)
Rubber / synthetic materials
(3)
Textile materials of different sorts.
However, this
test could go further on materials such like plastic, metal, glasses, wood, and
leather and even on ceramic wares, these materials yield positively to prints
especially when the best printing method is used with the best ink for each of
the items.
1.5
DEFINITION OF TERMINOLOGIES
1.
Silk Screen – cloth made of fine silk and specially used for screen printing,
it is the material that colours pass through to perform the print.
2.
Squeegee – This is a thin flat rubber with a wood handley used in forcing or
pressing down colours through the silk mesh.
3.
Dark room – This is a room with a very low or with lowest intensity of light
that is suitable and use in exposing materials sensitive to light like films,
4.
Frames – This is a wooden bar joint together to form square or rectangular
shape fit to carry the silk mesh.
5.
Registration – This is the impact on materials as images in the position they
supposed to fall upon.
6.
PVC – An oil – based printing ink suitable for prints on synthetic materials.
7.
Texfast – Water – based textile ink suitable for textile materials like cotton.
8.
Kerosine – It is a petroleum product which is highly inflammable and it is a
bond breaker, used in disolving printing ink.
9.
Printing – The act of reproducing an already made desing manually or
mechanically with the use of chemicals and ink.
10.
Roller – This is a rubber moulded bar shape, used in spreading the printing ink
evenly on the surface of the material carrying the negative image.
11.
Gurges – gurges are sharp metals cut to different sizes and shapes with
handles, it is used in cutting out the unwanted areas of a wood or lino – leum
during print making.
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