ATTENTION: BEFORE YOU READ THE PROJECT WORK, PLEASE READ THE INFORMATION BELOW. THANK YOU! TO GET THE FULL PROJECT FOR THE TOPIC BELOW PLEASE CALL: 08068231953, 08168759420 TO GET MORE PROJECT TOPICS IN YOUR DEPARTMENT, PLEASE VISIT: www.easyprojectmaterials.com www.easyprojectsolutions.com www.worldofnolimit.com EFFECTIVE COMMUNICATION STRATEGIES: A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, BENIN CITY ABSTRACT This research was designed to study the extent to which workers communicate effectively in Nigeria Bottling Company PLC (N.B.C), Benin City. The questionnaire method was the tool used in data collection from 70 respondents out of which 55 were used for data analysis. Results of the analysis showed that effective communication play an important role in the employees attitude and behaviour in Nigerian Bottling Company PLC. Also revealed was the fact that organizational structure enhances effective communication which in turn ensure effi...