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EFFECTIVE
COMMUNICATION STRATEGIES: A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, BENIN
CITY
ABSTRACT
This research was
designed to study the extent to which workers communicate effectively in
Nigeria Bottling Company PLC (N.B.C), Benin City.
The questionnaire
method was the tool used in data collection from 70 respondents out of which 55
were used for data analysis. Results of the analysis showed that effective
communication play an important role in the employees attitude and behaviour in
Nigerian Bottling Company PLC. Also revealed was the fact that organizational
structure enhances effective communication which in turn ensure efficient human
resources management.
Furthermore, the
study showed that human characteristics affect free flow of information and
hence constituting barriers to effective communication. Also revealed was that
the authoritarian way of communicating affects effective communication.
Based on the findings
of the research work, it was recommended that the management of Nigerian
Bottling Company, should ensure an improvement in the company’s communication
system, which will therefore improve understanding and effectiveness in
communicating. It is also recommended that there should be mutual understanding
and co-operation between the superiors and subordinate staff, since his will
enhance free flow of information that goes up and down the horizontal line in
the organization ladder.
TABLE OF
CONTENTS
Title Page
Table of
Contents
Abstract
CHAPTER ONE
1.0
Introduction
1.1
The Origin of Communication
1.2
The Statement of
Problem
1.3
Aims and Objectives of Research
1.4
Relevance of Study
1.5
The Scope of the
Study
1.6
Limitations of the Study
1.7
Organizational of the Study
References
CHAPTER TWO
2.0
Literature Review
2.1 Introduction
2.2 Definition of
Terms
2.3 The Communication
Process
2.4
The Important of Organizational Effective
Communication
2.5
Types of Communication Flow
2.6
Methods of Communication
2.7
Steps to Planning Effective Communication
2.8
Keys to Effective Communication
2.9
Barriers and Breakdown in Communication
2.10
Communication Networks
References
CHAPTER THREE
3.0
Research Methodology
3.1
Introduction
3.2
Methods of Data Collection
3.3
The Research Instrument
3.4
Techniques for Data Analysis
3.5
Brief History of Company under Study
CHAPTER FOUR
4.0
Data Analysis and Presentation
4.1
Introduction
4.2
Data
Analysis
4.3
Testing the Hypothesis
CHAPTER FIVE
5.0
Conclusion and Recommendations
5.1
Introduction
5.2
Findings and Conclusion
5.3
Recommendation
Bibliography
Appendix
CHAPTER ONE
1.0
INTRODUCTION
Communication is an every moment and
every day virtual. It is the basis of developing a state systems. Indeed, it is
generally agreed that the world has become a small village as a result of the
improvement in communication system. Thus, the need for an effective
communication system in human society cannot be compromised.
Focusing on organization set up, we find that
effective communication is the basis for effective management of resources
which includes human, raw materials, financial and technical resources.
Managers and other employees in the organization ought to be trained in the
process of effective communication to overcome the ruin and improve the
well-being of any organization depending on how it is handled.
1.1
THE ORIGIN OF COMMUNICATION
The word ‘communication’ comes from the Latin word
“communi-care”. “Communi” means community (a group) while care, which in modern
terms means to give a dam.
Communication, per se, is a multi-meaning word having
different meaning for whoever uses it. To a Geographer, for instance, it means
one thing and to the electronics engineer, it means on another. To the business
student however, communication still has its meaning. It refers to the process
by which information is passed between individuals and/or organization by means
of agreed symbols.
Communication is the binding force in every personal
culture and the dominant influence in the personal life of every one of us.
1.2
THE STATEMENT OF PROBLEM
Management analyst and scholars have seem to agree
that organizations do not exist in a vacuum but essentially in an environment
which consist of many publics and that for effectiveness, smooth, business and
success, it is pertinent to establish, maintain and promote a cooperation and
productive relationship with customers, employees, government, present, past
and potential ones and indeed the whole society. It is in realization of this
that one tries to erase the factors that hinder communication which constantly
exist between top management supervisors and lower level of management in the
communicating process.
Moreover, many people in organization know they
communicate but what is communication they do not know. The purpose of
communication persistently remains unknown to most lower level workers in
organization. This also extends to those in the light level especially those
who went through promotional grades to a higher position.
The problem of the factors that hinder effective
communication account for break-down constitute one of the major problems
encountered by managers. It should be noted that communication problems are
often symptoms which must be deeply rooted. For instance, poor decision making
is one of the causes of the uncertainty about the direction of any
organization. Put slightly different, a poor designed organization structure
may not clearly communicate organizational relationships. In order to allow for
effective communication to take place, in any organization, the vague standards
which usually leaves workers in that organization uncertain about what is
expected of them should be proved.
Information distortion is another problem experienced
in the process of communication. In some cases information is deliberately
distorted by the person who handles it. Infact, some distortions evolve from a
deliberate attempt of persons or groups to promote purely personal interest and
to pursue organizational goals that differ from those proscribed by top
management.
Given that effective communication is intended to
change the management pattern of the management of Nigeria Bottling Company
Plc. (NBC). The study is interested in finding to what extent, do factors
hinder effective communication and do workers communicate effectively in the
organization.
1.3
AIMS AND OBJECTIVES OF RESEARCH
The aims and objectives of the study is to obtain some
basic information from the members of staff of Nigeria Bottling Company (NBC),
Benin City, on how effective they communicate in the organization.
Furthermore, to into factor hinder the effective
communication processes and techniques that are required by employees to
influence their attitude and performance in the organization. Although they
spend most of their time communicating, there is overwhelming evidence that
they do not do it very well. This is why importance of organizational
communication has been stressed by reasoning that communication is not a
secondary function or helper for other more basic function, but is the essence
of all organized activity.
The objective of the study therefore is to have a look
at how effective do workers in Nigerian Bottling Company PLC, communicate.
Emphasis in this project will be placed on the
evaluation of the various methods of communication available in an
organization. Identify barriers leading to ineffectiveness of communication
process between superiors and subordinates; and as a way of rounding up,
recommend useful suggestions for improvement of effective communication in
human resources (employees).
1.4
RELEVANCE OF STUDY
Without the means, capacity and the will to
communicate, what we know as business, government and community activities
could not be. But it is not enough for people to talk to others without they
need to know how to talk with others.
Communication in its effectiveness represent an
important part of the entire management adaptation scheme that is used in the
dissemination of information in an organization.
It will also be a tool on how to design information
system to a system analyst and those individuals in supervisory positions will
also gain from knowing how communication flow in an organization. This will
help solve the problem of bureaucracy in organizations.
Most top management and thee supervisory level will
find far reaching solutions to their problems involving communication and the
break-down of it.
The study will be useful for both students and workers
undergoing carriers in business and other related disciplines.
1.5
THE SCOPE OF THE STUDY
In an attempt to obtain reliable and useful result,
the research will cover all the levels of staff in Nigeria Bottling Company PLC
(NBC), Benin City. The effectiveness of workers communication in the company,
particularly in the face of opportunities and threats that emerge from the
business environment will be critically studied, in order to know if effective
communication of a worker will influence his attitude behaviour.
1.6
ORGANIZATIONAL OF THE STUDY
Five chapters is used in organizing the study. Chapter
one which is the introduction, comprises of the introduction, origin of
communication, statement of problem, the aims and objectives of the study,
relevance of study, the scope of the study as well as the limitations.
Chapter two, entail a review of relevant and existing
literature on communication, the process of communication, factors that hinder
relevance, types, methods, steps to effectives communication, barriers of
communication and the communication networks.
In Chapter three, the method of data collected and the
techniques for analysis will be discussed.
In Chapter four, the data collected for the study will
be analyzed and in due course of the analysis the hypothesis stated in Chapter
three, will be tested.
Chapter five will contain the conclusions from the
study as well as the recommendation.
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