COMMUNICATION: THE KEY THING IN PUBLIC RELATION (A Case study of DAAR Communication Limited) (AIT/RAY POWER)
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COMMUNICATION: THE KEY THING IN PUBLIC RELATION
(A Case study
of DAAR Communication Limited)
(AIT/RAY
POWER)
CHAPTER ONE
1.1
INTRODUCTION
Nolte (1974), one of the legendary public relation
consultant and other said, “That are two requirements for success in the field
of public relations. First, the person must have an agreeable, likeable
personality.” Secondly the person must be able to communicate. The most
charming personable, friendly person in the world will be a complete failure if
he cannot communicate,. The ablest communication will be a flop if he has a
negative personality.
The beginning of human communication through artificial
channels i.e not vocalization or gesture, goes back to ancient care painting,
drawn maps and writing. In the last century, a revolution in telecommunication
has greatly altered communication by providing new media for a long distance
communication. The great transmitter the
way radio broadcast occurred in July 25th, 1`920 and led to common
communication via analogue and digital media.
-
Analog
telecommunication include traditional telephone radio and television broadcast
-
Digital
telecommunication and computer network.
1.2 AIMS AND
OBJECTIVES
The aims
and objectives of the study is mainly to:
a)
Show the use of
communication in an organization
b)
Prove to various
readers how communication skills can help individuals to advance in their
careers.
c)
Also help show the importance
of communication on every aspect of life.
1.3 SCOPE OF THE
LIMITATION
This research is limited to the study of communication
being the key thing in public relation using DAAR Communications Limited as a
case Study.
1.4
SIGNIFICANCE OF THE
STUDY
This research will benefit the researcher as it will
broaden her knowledge. It also serves as a means for the research to compose
theoretical knowledge with practical application of communication application
in public relations.
The research will help organization understand that the
lifeline of a company is her public relation officer. It will also enrich other
researchers understanding concern communication public relation
1.5
LIMITATION OF THE
STUDY
Every good step in line faces great challenges and this
is no different. The following were some of the limitations to this study.
(a)
No Sufficient time
for the Project
(b)
Limited materials
for efficient complication of article on this research topic.
(c)
Limited funds were
also a major barrier to the researcher.
(d)
Lecture timing also
affects project timing.
1.6
BRIEF HISTORY OF
DAAR COMMUNICATION LIMITED
DAAR Communication is a private independent Africa
Communication Outfit based in Lagos, Nigeria’s Former capital and the economic
nerve center of the West Africa Sub – Region.
DAAR Communication was incorporated in Nigeria in August
1988. It boasts of a successful background in the closely related fields of
printing and publishing. DAAR launched its broadcast Service in 1994 with the
promotion of Nigeria’s first private independent radio station Ray power 100.5
fm.
The second channel Ray power 2 106.5 fm commenced formal
operation in April 1999. Before then, DAAR Communication had launched a 24 hour
global television service with the call sign Africa Independent Television
(AIT) with thematic philosophy that is geared towards the promotion of Africa
values and traditional of black people across the world.
In the last quarter of 1999 DAAR Communication lunched
into the information super highway with the commencement of the DAAR Broadband
internet services with capacity for Voice, Internet across, video conference,
data, telephony and other multi media capabilities. DAAR Internet service
complete the circle of DAAR Communication Limited communication. Coverage strategy, DAAR Communication limited with a
staff of about 600 people in Africa, Europe, and the united states is worth
about 3.5 Billion Naira.
In line with the global trend of the new information age
which has achieved a convergence of broadcasting and telecommunication DAAR
communication has fully installed and integrated equipment using its
international satellite gateway system capable of handling voice, data and
video telecommunication to virtually every country in the world.
Technological innovation in digit and fiber optic
networks and other areas of communication and broadcasting transmission will
redefine the total nature and system of communication in the new millennium.
The synergy of voice data and video in an area of intense technological revision.
In appreciation of the fact that the synergetic
contribution of computer, telephone, fibre – optic and video will open a
chapter in revenue generation across multi – industry frontier in the twenty
first century, DAAR communication Limited has property positional itself by
installing equipment and facilities capable of handling voice, a data and video
telecommunication globally.
DAAR Communication did not start broadcast operation
until 1944, six years after incorporation. This was due to legislative
restriction in Nigeria broadcast sector. It was until August 24, 1992 about 50
years after the advert of broadcasting in Nigeria that the government
promulgated decree No.38, which deregulated the ownership of the electronic
media in the country.
Following this piece of legislation, which ushered in a
new era of private ownership of radio and television stations, DAAR
Communication applied for Radio, television and direct broadcasting by
satellite license. The license was subsequently granted. It began full
commercial broadcast operation on September 1, 1994 on its high profile radio
channel with the cell sign, Ray Power 100.5 The first private independent radio
station in federal republic of Nigeria.
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