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THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST
BANK PLC, KADUNA
ABSTRACT
This research work revealed the
effect of quality service delivery on customers’ patronage in First Bank Plc,
Kaduna. The
bank has failed to take note of the importance of customers satisfaction and
cost of banking service is high in the sense that there is high interest rate
on loan and time spend in transacting business in the bank is longed. The main
objective of the study is to find out the types of service offered by first
bank to their customer and evaluating if the service guarantee the satisfaction
of the customer. The methodology used in gathering data for the research work
was the interview and questionnaire method were used. The finding of this
research work was discovered that workers are satisfied with their present
level of work and the customers are always right in first bank. It was
concluded that a bank which produce and rendered good service efficiently would
embrace the patronage of the public, even when a bank produced good service but
desired the patronage of its customer. And it also recommended that management
should ensure that the legal right and supplementary benefit of the staff are
met on the best of their capacity. And they should improve on their service
rendered to their customer so that more information would be given to customer
on issues like loans, acquisition, and overdraft.
TABLE OF CONTENTS
Title Page - - - - - - - - - - i
Declaration - - - - - - - - - - ii
Approval page - - - - - - - - - iii
Dedication - - - - - - - - - iv
Acknowledgment - - - - - - - - - v
Abstract - - - - - - - - - - vii
Table of contents - - - - - - - - - viii
CHAPTER ONE
Introduction
1.0 Background of the study - - - - - - - 1
1.1
Statement
of General Problems - - - - - - 4
1.2
Objectives
of the study - - - - - - - 4
1.3
Research
Question - - - - - - - 5
1.4
Significance
of the Study - - - - - - - 5
1.5
Scope
of the study - - - - - - - - 6
1.6
Limitation
of the study - - - - - - - 6
1.7
Definition
of Terms - - - - - - - - 7
CHAPTER TWO
Literature Review
2.0 Introduction - - - - - - - - 9
2.1 bankers and Customer Relationship - - - - - 16
2.2 The Cashier and the Customer - - - - - - 17
23 The Banker and Customer Legal Relation - - - - 19
2.4 Types of Customers - - - - - - - - 20
2.5 Duties and Responsibilities of Bankers - - - - - 22
2.6 Duty of Secrecy - - - - - - - - 23
2.7 Standard of Service - - - - - - - - 26
CHAPTER THREE
Research Methodology
3.0
Introduction
- - - - - - - - - 28
3.1
Area
of study - - - - - - - - 28
3.2
Research
design - - - - - - - - 28
3.3
Population
of the study - - - - - - - 31
3.4
Sample
size and Sampling Techniques - - - - - 32
3.5
Data
Collection instruments - - - - - - 32
3.6
Administration
of research instrument - - - - 34
3.7
Techniques
of data Analysis - - - - - - 34
CHAPTER FOUR
Presentation and Analysis of Data
4.0 Introduction - - - - - - - - 36
4.1 Characteristic of the Respondents - - - - - - 36
4.2 Presentation of Data and Analysis - - - - - - 40
4.3 Summary of findings - - - - - - - 43
4.4 Discussion of Findings - - - - - - - 43
CHAPTER FIVE
Summary, conclusion and Recommendations
5.1
Summary - - - - - - - - 45
5.2
Conclusion - - - - - - - - 46
5.3
Recommendations - - - - - - - 47
Reference/Bibliography
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE
STUDY
The
banking industry which is various bank put together to this industry consist of
the central, commercial, merchant, development and saving banks. Central bank
being the apex bank. Though banks are classified according to their functions,
a detailed study of their various functions showed that they have common
features and functions but with a slight and important distinction.
Just
like other human activities, banking has a history which dates back to the
2500BC. The early known bankers have the jews in hombandy in Haley who
transacted their business on benches in the market place.
The
project examines customers services since the banking industry is with the aim
of evaluating the level of satisfaction of customers in response to services
offered. To do this effectively FBN PLC, Kaduna has been selected to serve as
our case study.
Banking in Nigeria
The
earliest recorded banking in Nigeria was by Elder Demister company and the
African banking corporation in 1894. The banking activities of these
corporations were later taken over in 1894 by the British West Africa. It
remained as until 1971, when the colonial bank opened officers in Jos, Kano,
Lagos and Port Harcourt
The
bank of British west Africa later become standard bank of Nigeria ltd and now
FBN PLC. The colonial bank was also renamed Barclays bank. Its name change
against to union bank of Nigeria limited on 12th March 1979. The first
indigenous bank was the industry and commercial bank, which was established in
1929. It collapsed in 1931 and went out of business in 1936. In 1933 the
national bank of Nigeria was opened. The next important event was not until
1945, when the Agbonmag be was established. The African continental bank was
formed in 1946 as the Tinubo bank and changed to its WEMA Bank Plc, Bank of the
North was established in 1959, Cooperative Bank was established on 1962.
There
was also the emergence of the United Bank for Africa in 1949. The last four
banks mentioned above are still in existence.
The
first banking ordinance appeared in 1951 and ruled that no bank would be
allowed to operate without a license from the government. The ordinance
established the central Bank of Nigeria which take over the issue of ensuring
monetary stability and sound commercial banking operation in Nigeria.
In
order to develop the rural area economically, the federal government in 1991
also ensured the concept of rural banking, also known as community banks.
Community bank was found in practice of the Africa society, it was to this end
that the then central bank governor, late Alhaji Abdulkadir pointed out that
“community banks are bound to Nigeria today.
The
British and French bank which was established in 1947, later its name was
changed to United Bank of Africa in 1961.
The Economic Importance of Commercial Bank in
Nigeria
The
distinguishing feature of a commercial bank is that it hold itself out as
prepared to accept deposit of money from members of the public on current or
deposit account to honour cheques drawn by its customers on their accounts, and
to its customers and drawn on or issued by other banks.
Commercial
banks deals in money, receiving it on deposit from customers, honouring
customers drawings against such deposits of demand, collecting cheques for
customers and lending or investing surplus deposits unit they are required for
repayment. From the above functions of commercial banks it becomes clear that
they are of great use to the government, the business community and the various
individual, in the society. The government requires the corporation in
execution its monetary policies, such as the restriction of expansion of credit
as and when the need arise. In developing countries like Nigeria, the central
bank is a substantial lender in the short term trough a treasury bill purchases
as a lender of last resort to customers demands.
1.2 STATEMENT
OF THE PROBLEM
The
survival of the banks depend on the number of customers, the banks are able to
satisfy. The statement of problems are cost of bank service is high, interest
rates on loans and deposit are high, time spent in transacting business in the
bank is long and there are also long queue and huge crowd in the banking hall
that tends to put one off. What is more the quality of bank services is
questionable with the increasing level of fraud, forgeries and sometimes
diversion of customer funds.
1.3 OBJECTIVES OF THE
STUDY
This
work is aimed at analyzing:
The
types of services offered by first bank to their customers and evaluating if
the services guarantee the satisfaction of the customers.
To
find out the causes of long delays queues, crowdedness and the aggressive noise
in the bank.
To
enquire into the staffs attitude and response to customers and the problems in
the services rendered by this bank so as to recommendation on the strength of
the findings.
The
general purpose o this research work is precondition for the award of National diploma
in Banking and Finance.
1.4 RESEARCH
QUESTIONS
What are the
types of services offered by First Bank Nigeria Plc to satisfy her customers?
What are the
causes of long delays, crowdedness and the aggressive noise in the bank?
What are the
staff attitude and response to customer in the bank?
There is cordial
relationship between workers and customers in First Bank for high profitability
1.5 SIGNIFICANCE OF THE
STUDY
First
bank Nigeria Plc as a commercial bank is involved in various banking functions among them is the granting
of qualitative service. The sole aim of this work is to examine the experience
of bank to the problems in the task of ensuring customers satisfaction through
prompt and effective customer. These will be used for the policy makers of the
bank and other banks, and again it can be useful to the customers of the bank
on how to deal with the services rendered to them and it can be useful to
students who can make reference to it when writing project report about the bank.
In a
last note the recommendations made will present a practical attempt on the part
of the researchers contribution to already existing stocks of knowledge of
ensuring effective customers services.
1.6 SCOPE OF THE STUDY
The
study shall limit itself to the management, applications and procedures used in
effective satisfactory customer service and possible make recommendation to aid
the effectiveness of this function of commercial banking in this century.
Therefore
it is however assumed that any information collected with regard to the samples
will reflect a true opinion of the population and that information from first
bank Nigeria Plc Kaduna is considered authentic for the work.
1.7 LIMITATION
OF THE STUDY
Financial problem
as a result of several visit to the organization which resulted in a delay in
attending to the researcher, and the cost of reaching the place due to increase
in transportation cost.
Secrecy in the
banking industry, contributed to great extent to limiting sources of
information as the writer was not able to gain access to some vital record that
would have been of immense help.
There was also
difficulty in seeing the officer assigned to help with necessary information as
in most cases; he was busy which a major trait of the banking industry.
1.8 DEFINITION OF TERMS
Commercial Bank: Commercial bank
is a bank which offers full banking services to commence, industry and other
sectors of the economy. This full service implies the current, deposits account
and saving account.
Customer: There is no statutory definition of the
term “customer” hence reliance is placed on case law definitions which to make
a person a person a customer of a bank he/she must either be operating a
current account or deposit account or some similar relationship. The
relationship begins as soon as money or cheques is paid in, and the bank accept
it. So the customer is the person wishing to make purchasing of physical
product or accept service regularly.
Account: A reckoning counting, computation of
statement receipt and expenditure showing a balance, register of debits and credits.
Current Account: This is account running from day to
day on which cheques are paid to which credits are paid in with orders from CBN
to commercial banks. This type of account is commonly use by traders. The
self-employed and other employed that the money is paid to demand.
Deposit Account: This type of account is always maintained in
credit. The balance is repayable at seven or fourteen days notice or after a
fixed term. Interest is paid at the banks scheduled deposit rate, or on agreed
rate between the bank and the customer. In this account, money is kept for a
specified period. Customer who have sufficient money standing to their audit on
current or saving accounts may instruct the banks to transfer part of the
supplies funds to a deposit account in order to earn interest.
Bank Rate: This is an advertised minimum rate at
which the central ban of Nigeria is prepared to disrupt approved bills of
exchange. This rate is used by government as a means of controlling the money
demand and checking the growth of inflation. And also known as minimum rate.
Savings Accounts: Saving account
is similar to current account except that it is meant or the accumulation of
smaller sums and withdrawals up to a certain amount. This customers account is designed
to encourage small saving on which interest paid at a specified rate.
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