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EFFECTIVENESS OF PERSONAL SELLING
STRATEGIES ON MARKETING OF INSURANCE POLICIES
ABSTRACT
This work discusses
effectiveness of personal selling strategies on marketing of insurance
policies. A hundred and twenty questionnaires were shared amongst people from
selected states in Nigeria. Interviews and surveys were also conducted.
Primary and
secondary data were used the analysis. Both frequency distribution and
regression analysis were used.
It was observed
therefore that personal selling strategies have a significant impact on
marketing of insurance policies. Also, there is a strong relationship between
personal selling strategies and the marketing of insurance policies.
The work is made
of five chapters with bibliography and list of references
TABLE
OF CONTENT:
CHAPTER ONE
INTRODUCTION
1.1
Background of the Study
1.2
Statement of the
Research Problem
1.3
Objectives of the Study
1.4
Significance of the
Study
1.5
Research Questions
1.6
Research Hypothesis
1.7
Conceptual and
Operational Definition
1.8
Assumptions
1.9
Limitations of the
Study
CHAPTER TWO
LITERATURE
REVIEW
2.1
Sources of Literature
2.2
The Review
2.3
Summary of Literature
Review
CHAPTER
THREE
RESEARCH
METHODOLOGY
3.1
Research Method
3.2
Research Design
3.3
Research Sample
3.4
Measuring Instrument
3.5
Data Collection
3.6
Data Analysis
3.7
Expected Result
CHAPTER
FOUR
DATA
ANALYSIS AND RESULTS
4.1
Data Analysis
4.2
Results
4.3
Discussion
CHAPTER
FIVE
SUMMARY
AND RECOMMENDATIONS
5.1
Summary
5.2
Recommendations for
Further Study
Bibliography
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