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EFFECTIVE
COMMUNICATION STRATEGIES
ABSTRACT
This
research was designed to study the extent to which workers communicate
effectively in Nigeria Bottling Company PLC (N.B.C), Benin City.
The
questionnaire method was the tool used in data collection from 70 respondents
out of which 55 were used for data analysis. Results of the analysis showed
that effective communication play an important role in the employees attitude
and behaviour in Nigerian Bottling Company PLC. Also revealed was the fact that
organizational structure enhances effective communication which in turn ensure
efficient human resources management.
Furthermore,
the study showed that human characteristics affect free flow of information and
hence constituting barriers to effective communication. Also revealed was that
the authoritarian way of communicating affects effective communication.
Based on the
findings of the research work, it was recommended that the management of
Nigerian Bottling Company, should ensure an improvement in the company’s
communication system, which will therefore improve understanding and
effectiveness in communicating. It is also recommended that there should be
mutual understanding and co-operation between the superiors and subordinate
staff, since his will enhance free flow of information that goes up and down
the horizontal line in the organization ladder.
CHAPTER ONE
INTRODUCTION
1.1.
BACKGROUND OF THE STUDY
Communication
is an every moment and every day virtual. It is the basis of developing a state
systems. Indeed, it is generally agreed that the world has become a small
village as a result of the improvement in communication system. Thus, the need
for an effective communication system in human society cannot be compromised.
Focusing on
organization set up, we find that effective communication is the basis for
effective management of resources which includes human, raw materials,
financial and technical resources. Managers and other employees in the
organization ought to be trained in the process of effective communication to
overcome the ruin and improve the well-being of any organization depending on
how it is handled.1.1THE ORIGIN OF COMMUNICATIONThe word ‘communication’ comes
from the Latin word “communi-care”. “Communi” means community (a group) while
care, which in modern terms means to give a dam.Communication, per se, is a
multi-meaning word having different meaning for whoever uses it. To a Geographer,
for instance, it means one thing and to the electronics engineer, it means on
another. To the business student however, communication still has its meaning.
It refers to the process by which information is passed between individuals
and/or organization by means of agreed symbols.Communication is the binding
force in every personal culture and the dominant influence in the personal life
of every one of us.
1.2
STATEMENT OF THE PROBLEM
Management
analyst and scholars have seem to agree that organizations do not exist in a
vacuum but essentially in an environment which consist of many publics and that
for effectiveness, smooth, business and success, it is pertinent to establish,
maintain and promote a cooperation and productive relationship with customers,
employees, government, present, past and potential ones and indeed the whole
society. It is in realization of this that one tries to erase the factors that
hinder communication which constantly exist between top management supervisors
and lower level of management in the communicating process.Moreover, many
people in organization know they communicate but what is communication they do
not know. The purpose of communication persistently remains unknown to most
lower level workers in organization. This also extends to those in the light
level especially those who went through promotional grades to a higher
position.The problem of the factors that hinder effective communication account
for break-down constitute one of the major problems encountered by managers. It
should be noted that communication problems are often symptoms which must be
deeply rooted. For instance, poor decision making is one of the causes of the
uncertainty about the direction of any organization. Put slightly different, a
poor designed organization structure may not clearly communicate organizational
relationships. In order to allow for effective communication to take place, in
any organization, the vague standards which usually leaves workers in that
organization uncertain about what is expected of them should be
proved.Information distortion is another problem experienced in the process of
communication. In some cases information is deliberately distorted by the
person who handles it. Infact, some distortions evolve from a deliberate attempt
of persons or groups to promote purely personal interest and to pursue
organizational goals that differ from those proscribed by top management.Given
that effective communication is intended to change the management pattern of
the management of Nigeria Bottling Company Plc. (NBC). The study is interested
in finding to what extent, do factors hinder effective communication and do
workers communicate effectively in the organization.
1.3
AIMS AND OBJECTIVES OF THE STUDY
The aims and
objectives of the study is to obtain some basic information from the members of
staff of Nigeria Bottling Company (NBC), Benin City, on how effective they
communicate in the organization.Furthermore, to into factor hinder the
effective communication processes and techniques that are required by employees
to influence their attitude and performance in the organization. Although they
spend most of their time communicating, there is overwhelming evidence that
they do not do it very well. This is why importance of organizational
communication has been stressed by reasoning that communication is not a
secondary function or helper for other more basic function, but is the essence
of all organized activity.The objective of the study therefore is to have a
look at how effective do workers in Nigerian Bottling Company PLC,
communicate.Emphasis in this project will be placed on the evaluation of the
various methods of communication available in an organization. Identify
barriers leading to ineffectiveness of communication process between superiors
and subordinates; and as a way of rounding up, recommend useful suggestions for
improvement of effective communication in human resources (employees).
1.4 RELEVANCE OF THE STUDY
Without the
means, capacity and the will to communicate, what we know as business,
government and community activities could not be. But it is not enough for
people to talk to others without they need to know how to talk with
others.Communication in its effectiveness represent an important part of the
entire management adaptation scheme that is used in the dissemination of
information in an organization.It will also be a tool on how to design
information system to a system analyst and those individuals in supervisory
positions will also gain from knowing how communication flow in an
organization. This will help solve the problem of bureaucracy in
organizations.Most top management and thee supervisory level will find far
reaching solutions to their problems involving communication and the break-down
of it.The study will be useful for both students and workers undergoing
carriers in business and other related disciplines.
1.5 SCOPE OF THE STUDY
In an
attempt to obtain reliable and useful result, the research will cover all the
levels of staff in Nigeria Bottling Company PLC (NBC), Benin City. The
effectiveness of workers communication in the company, particularly in the face
of opportunities and threats that emerge from the business environment will be
critically studied, in order to know if effective communication of a worker
will influence his attitude behaviour.
1.6 ORGANIZATIONAL OF THE STUDY
Five
chapters is used in organizing the study. Chapter one which is the
introduction, comprises of the introduction, origin of communication, statement
of problem, the aims and objectives of the study, relevance of study, the scope
of the study as well as the limitations.Chapter two, entail a review of
relevant and existing literature on communication, the process of
communication, factors that hinder relevance, types, methods, steps to
effectives communication, barriers of communication and the communication
networks.In Chapter three, the method of data collected and the techniques for
analysis will be discussed.In Chapter four, the data collected for the study
will be analyzed and in due course of the analysis the hypothesis stated in
Chapter three, will be tested.Chapter five will contain the conclusions from
the study as well as the recommendation.
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