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THE INFLUENCE
OF PHOTOGRAPHIC IMAGES IN ADVERT DESIGN
ABSTRACT
This research project THE INFLUENCE OF
PHOTOGRAPHIC IMAGES IN ADVERTISING has looked at photograph in relation to
their roles in conveying messages through advertising medium, to also
improve on the way photographs are been used in advertising for promotion of
products. To successfully do this the illustration aspect, which is the
photograph, must be properly used in a way that it must tally with the text
aspect in other for the role message to be adequately conveyed to the public.
This project also covers the studio process through which photographs are been
produced. Furthermore, this research also covers the creative aspect of
advertising which are stages that are involved in the task of a successful
adverts. In conclusion, the researcher included techniques in photography
through which photograph for advert can be produced. Moreso, that the works
should be handled by professionals in graphics design to avoid wrong or abusive
way of using photograph in adverts, to also make work being done in Nigeria of
international standard.
TABLE
OF CONTENT
CHAPTER
ONE
Introduction
1.0
Background
Statement
1.1
Statement of
Problems
1.2
Objective of
Study
1.3
Significance of
Study
1.4
Scope of
Study
CHAPTER
TWO
Literature Review
2.1
Photo
Retouching
2.2
Creative Aspect Of Advertising
2.3
Credibility of
Photography
2.4
Functions of
Photograph
2.5
The Necessity of the Visual
CHAPTER
THREE
3.1
Methodology
14
3.2
Questions
3.3
Responses On Oral
Interview
3.4
Production
Process
3.5
The Visualizing
Stage
3.6
The Illustration Stage (Pectoral
Aspect)
3.7
The
Finishing
CHAPTER
FOUR
4.1
Project
Analysis
4.2
Project
Execution
CHAPTER
FIVE
5.1
Observation
5.2
Recommendation
5.3
Conclusion
Bibliography
CHAPTER
ONE
INTRODUCTION
1.0
BACKGROUND STATEMENT
The use of photograph for adverts,
which is very important, is a means of communication or passing across message
to the public about a particular product for the purpose of sales and
promotion. Therefore, the researcher has chosen this topic to bring to light
those roles or function photograph plays in advert cannot be overlooked by the
advertisers. To make them see why they must imbibe by it and how to go about
using photograph in advertising their product. Some advertisers preferred using
text only without illustration either photographs or hand made, forgetting that
a picture is worth a thousand words, as the Chinese philosopher says. For this
purpose, the researcher treats the effective ways of using photograph. As
earlier mentioned, the advert predominantly has the written information which
is the message and it has ‘shown” information this is the picture content.
Picture is very important in very advert because
they aid credibility and other aesthetic value to the advert and most
importantly to the text message. In other words, pictures and text message
compliment each other. It is almost impossible to imagine what the world look
like if photographic process were suddenly taken from us. It is involved
directly or indirectly in almost everything, we do. Photography which through
photographic camera is a medium completely familiar to today’s youth and they
have accepted it as either their own. Everyone is interested in photographic
images. Still or movies in black and white or in colour, light or contrived,
fantastic or documentary, beautiful or brutal and everyone seems to have at
least, one camera. Photography is the language of today; it is the best known
medium for adverts.
1.1 STATEMENT OF PROBLEMS:
Subsequently on the
fact that language of today is a picture (photograph) the advertisers most
especially in Nigeria do not seem to identify with the current trend. While
some that seemed to be identifying with the current trend, majority of them
made use of hand made illustration that cannot be compared with a real picture.
Based on this research I decided to make the advertisers to know the role
photograph plays in helping to promote their products and gain the attention of
the buyers. The researcher also observed that those that chose to advertise
with photograph, their works are being given to non - –professionals. Hence the
work are not professionally handled by so doing the purpose of the advert is
not fully fulfilled because some of this non professional made use of picture
that does not fit n with the text message.
1.2 OBJECTIVE OF STUDY
This project work is initiated to
correct the wrong insinuation of neglecting the use of photograph for adverts
by going for hand made illustration, which is some how archaic in nature. We
are in a computer age where everything is being done in a computerized way.
Also to discourage the advertisers from giving their adverts to non-
professionals and make them see the reasons why a professional should handle
their adverts. Equally to correct the abusive use photography in advertising a
product.
1.3
SIGNIFICANCE OF STUDY
This research work is designed to give
adequate knowledge to the graphics artist on how to make best use to photograph
in advertising a product for sales and promotion.
1.4
SCOPE OF STUDY
For
the purpose of proper accomplishment of this project, I decided to limit my
research with photograph being under execution by snapping photographs for
promotion of a newly introduced product to the market on poster
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