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THE PROBLEMS OF MARKETING POULTRY
PRODUCTS
(CASE STUDY OREDO LOCAL GOVERNMENT
AREA)
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Poultry refers to all domesticated birds kept for meat and
eggs production. Eggs and poultry meat are produced primarily for food
consumption. Eggs are also used in various food industries like the
manufacturing of confectionary (i.e. sweet chocolate cakes etc.). They are also
used for the manufacturing of cosmetics of infection diseases while the
feathers may be used for making pillows and mattresses. Some species of poultry
are suitable for genetic nutritional and physiological studies because of their
relatively low cost of maintenance, proliferation (a rapid growth or increase
in numbers) and short generation intervals. In the earlier time, the keeping of
poultry were not being considered as a major occupation; that is birds were
kept to obtain some money and in most cases for pleasure and pastime cock
figliting. In some areas or communities, fowls are still used in the past as a
means of knowing what times of day, most especially the cock (i.e. male fowl).
Poultry farming started those days when our local farmers used the old and
extensive method in keeping fowls, goats, sheep, pig and other related domestic
animals proved that the poultry section was a profitable venture too.
Gradually, poultry keeping developed into a commercial enterprise involving thousands
of birds, large poultry units, replace small ones while more efficient strains
of birds, balanced feeds, intensive housing and better poultry equipment come
into use. All these industrialized system of keeping poultry birds in a recent
development in Edo state as in most humid tropical countries. The effect of
some environmental factors like the industries are less capitalized, consists
of smaller units and depend more on manual labour. These lead to less
production of the birds or the birds perform at a lower level. Due to this
account, the cost of poultry production is higher. All these factors contribute
to the lower consumption of poultry production in the tropical areas like Edo
state. For example, the recent estimate of eggs consumption in Nigeria was far
low when compared with the European countries and the United States. Moreover,
the industries in the tropical areas are not as diversified as in the
temperate. In the tropics, the emphasis is on egg production and only one
species of poultry (the domestic fowl) is used. Whereas economic and
nutritional benefits can be derived from keeping other species, for example
some strains of ducks are fast growing, resistance to many diseases of the
domestic fowl and can produce as many as 300 eggs per annum. These can be used
to increase the consumption of poultry products in the tropics. However,
throughout the world, the domestic birds are unique for its popularity in
producing both poultry meat and eggs while the other species are kept primarily
for meat. In order for poultry birds to produce efficiently, there is need to
raise them under a conducive environment. We have various ways of rearing birds
like the industrialized system of rearing birds.
STATEMENT OF PROBLEMS
Poultry, which is of economic importance to the entire
members of the society because it provides meat and eggs for consumption. The
bones are being used as bone meals to farm animals. It is therefore important
that these products get to the final consumer at the place and time they are needed.
This is only possible when the marketing system is efficient. This study is
therefore concerned with the appraisal of the problems of marketing poultry
products in Oredo Local Government Area.
OBJECTIVE OF THE STUDY
The study is designed to achieve the following objectives:
1.
To
identify the type of poultry products sold in Oredo Local Government area.
2.
To
identify the problems affecting the marketing of poultry products.
3.
To
find out how best the problems of marketing poultry products can be solved.
4.
To
make recommendations based on finding of the study.
THE
SIGNIFICANCE OF STUDY
The need for appraisal of this type
is to know the problems facing the marketing of poultry products in Oredo Local
Government area in Edo state. it is assumed that at the end farmers and the
consumers within the territory in which the appraisal was carried out will
benefit from the findings of the study. During the appraisal, some farmers were
questioned and they responded actively and also ask various question s, which
help them to rear their livestock very well. Therefore, this study will help
the farmer within Oredo local government area to known the various system of
rearing birds in other to keep them away from infection diseases. It will also
help them to known the best the best marketing channel to sell their products.
Also this study will help the consumers in that same area to known the most
hygienic place to purchase their meat and other domestic products from.
HYPOTHESIS/RESEARCH
QUESTION
To assist in carrying out appraisal
into the problems of marketing poultry products in Oredo Local Government area,
some research questions will be useful and these include:
i)
How
does extension system of rearing poultry affects its product?
ii)
What
is the importance of transportation in the marketing of poultry products?
iii)
Which
part of poultry products do you sell most daily?
iv)
Why
are poultry products difficult in market?
v)
What
way so you think will help in the marketing of poultry products?
SCOPE OF STUDY
In this scope, poultry products in
Oredo local government area will be carefully examined. This study will pay
particular attention to factors affecting the marketing of poultry products in
Oredo. It will also appraise some selected types of poultry products and causes
of their low marketing and make recommendation that will enhance more
distribution in Oredo local government area.
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