A STUDY OF THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE
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A STUDY OF THE PROBLEMS FACING
THE MARKETING OF POULTRY PRODUCT IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE
ABSTRACT
The purpose of this study was to investigate
problem problems facing the marketing of poultry product in Egor Local
Government Area of Edo State four research questions formulated and analyzed.
The respondents were made up of poultry farmers who were into selling of
poultry product in Edo State.
TABLE OF CONTENT
Chapter One
Introduction
Background of the study
Statement of problem
Purpose of the study
Research question
The significance of study
Scope of study
Objective of the study
Limitation of the study
Definition of terms
Chapter
Two
Literature review
Chapter Three
Methodology
Population of study
Sample procedure/techniques
Research instrument
Validation of research instrument
Method of data collection
Method of data analysis
Chapter Four
Data analysis
Chapter Five
Summary, conclusion and recommendation
Principal findings
Summary
Recommendations
References
Questionnaires
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE
STUDY
Poultry
is the name used to describe the domesticated birds. They produce meat and eggs
used as food. The common types of poultry are fowl or chicken, duck, guinea
fowl, turkey, and geese. Fowl chicken is the most common type of poultry in
Nigeria. It is eaten by people that practice traditional religion, Christians
and Muslims. Poultry birds are suitable for scientific studies because of their
rapid growth the egg are important in industries for the manufacturing of
cosmetic soap and shampoo etc. as well as for producing vaccines. Egg may also
be used in baking industries to prepare snacks as egg roll, sausage roll, cake
etc. different types of fowl are kept by farmer. They include the:
1.
Native fowl
2.
Rhade
Island Red (RIR)
3.
Plymouth
Rock
4.
Harco
5.
White
and Brown Leghorn
6.
light
Sussex
The native fowl is
mainly kept by farmers in the rural areas. The other types are foreign fowl and
are reared by modern and big poultry farmers. The chicken kept for the
production of meat is called boilers while the one kept for egg production is
called layers. The dual purpose chicken produces both meat and egg. The adult
male fowl is known as cocks and the adult female fowl as hen. The young one of
fowl is called chicks the cock that had been castrated or has its testes remove
is known as capon. Those fowls (both hen and cock) reared for the production of
hatched egg is called parents stocks.
Poultry dropping are
useful as manure to enrich the soil by adding the poultry dropping to the soil
allow it to decay in that process it will increase the nutrient if the soils by
adding minerals like nitrogen and phosphate. Egg shells are suitable in making
fertilizers and livestock feeds. In the earlier time, the keeping of poultry
where not being considered or seen as a major occupation, that the birds were
kept to obtain some areas of communities, fowl (poultry birds) in the past were
use as means of knowing what the time of the day is especially the cock (male
fowl) poultry farming stated those days when our local farmers were using the
old method to rear the fowls, sheep, goats, pig and other domestic animals the
old system was extensive system, proved that the poultry sector was a
profitable venture too gradually poultry keeping developed into a commercial
enterprise involving thousands of birds large poultry units were used to
replace small ones because of the development, while more efficient stains of
birds were used to replace small one because of the development, balance feed
intensive housing and better poultry equipment came into use, because of all
this development employment of people came about. All these industrialized
system of keeping poultry birds help to promote the business of poultry birds
in Edo State. In order to investigate the problems are of economic importance
in poultry farms in Egor Local Government Area of Edo State. Information on
production activities, management and problems were collected from 22 poultry
farmers in the study area. The data were analyzed using table and frequency
distribution from the analysis, the farmers light lighted the problems of low
capital, diseases as the most rampant, Newcastle and Gumboro diseases are the
most rampant. They also identified the lack of good quality water, and proper
marketing outlets. High cost at times security of feed are major problems in the
study areas. All these problems can be tackled by provision of cheap credits to
the poultry farmers themselves into co-operative by so doing their resources
can be pooled together for meaningful development of their farms and poultry
industry in general. In order for poultry birds to produce efficiently and
effectively there are need to rear them under a good and conducive environment
that will be good for the health. We have various system or ways of rearing
birds like the extensive, intensive, and semi intensive system whereby can keep
birds in the keep liter and the battering cage so that they can be controlled
by the farmers.
STATEMENT OF PROBLEMS
Poultry products are good source of protein to every individual and a viable
avenue to revenue to both the nation, citizen of that country. But
unfortunately the marketing of these products. If situation is net rectified,
more serious problem might develop in spite of substantial qualitative and
qualitative advancements in different sectors of the poultry industry, the
industry will continue to face numerous challenges on a global basis some of
these challenges are presented here.
1.
Feed cost and continuous efforts to get a better understanding of available
alternative feed ingredients. As of right now, feed cost is probably one of the
most serious challenges for the industry.
2.
Disease
outbreak and implementation of biosecurity programs, although the extent and
also type of disease outbreaks can vary in different parts of the world. In addition,
disease of metabolic origin including as cities and skeletal disorder are of
importance as well.
3.
Issues
surrounding inclusion of antibiotics in poultry feed and also the use of
alternatives to antibiotic growth promoters.
4.
Safety
of poultry products for human consumption.
5.
Poultry
welfare related issues such as banning the use of conventional cages at layer
farms.
6.
Issues
related to water in term of both quality and quantity.
RESEARCH QUESTIONS
1.
Does an inadequate material affect the marketing of poultry production?
2.
Does
bad road affect the marketing of poultry products?
3.
Does
storage problem act negatively on the marketing of poultry products?
4.
Does
bad road affect the marketing of poultry product?
PURPOSE OF THE STUDY
To promote and protect all poultry interests related to production,
distribution, merchandizing support research in production and marketing of
poultry.
SIGNIFICANCE OF THE
STUDY
In this study, poultry the need for this investigation is to know the problem
facing the marketing of poultry product in Egor Local Government Area of Edo
State. it is said that at the end of the investigation both the farmers and the
consumers will thin the area in which the investigation was carried out will
benefit from the findings of the study. Therefore the study will help farmers
within Edo State to know the various systems of rearing birds in order to keep
them to know best marketing channel to sell the product.
OBJECTIVE OF THE
STUDY
The study is designed to achieve the following.
1.
The general objective of this study is to analyze the poultry marketing.
2.
This
study set out to describe the main poultry rearing systems on farms in and
chicks, lack of transport, poor sitting of enterprises and unorganized
marketing.
3.
To
analyzed the determinants of poultry marketing supply in the study area.
4.
Some
marketing strategies are proposed.
5.
Covering
poultry marketing, health and hygiene welfare, killing and poultry product
marketing.
6.
To
identify the types of poultry product sold in Edo State.
SCOPE OF THE STUDY
In this study, poultry farm in Egor Local Government Area will be carefully
examined. The study will pay particular attention to factors affecting the
marketing of poultry products in Edo State. it will also investigate some
selected types of poultry products and causes of their low marketing and make
recommendation that will enhance more distribution in Edo State.
DEFINITION OF TERM
Cock: This is a male fowl
Fowl: This is referring to as poultry
birds.
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