CONSUMPTION BEHAVIOUR OF NIGERIANS TOWARDS HOME MADE GOODS (A CASE STUDY OF BENIN CITY IN EDO STATE)
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CONSUMPTION
BEHAVIOUR OF NIGERIANS TOWARDS HOME MADE GOODS (A CASE STUDY OF BENIN CITY IN
EDO STATE).
ABSTRACT
This research takes a look at the consumption behaviour of Nigerians towards
home made goods. The reasons for Nigerians preference of foreign good to home
made ones. Comparison between home and foreign made goods. And analysis of
consumption behaviour towards home made goods.
An attempt is also made at suggestions for re-orientating the consumption
behaviour of Nigerians in favour of homemade goods.
TABLE OF
CONTENT
Chapter One
1.1
Introduction
1.2
Background of study
1.3
Statement of problem
1.4
Significance of the study
1.5
Purpose of the study
1.6
Scope of the study
1.7
Research question
1.8
Definition of terms
Chapter Two
2.1
Literature review
2.2
Craft equivalent chart
2.3
Quality of made in Nigeria goods
2.4
Pricing and packaging of made in Nigeria goods
2.5
Goods/services and consumer report
Chapter Three
Methodology
3.1
Research design
3.2
Sample for the study
3.3
Research instrument
3.4
Population size
3.5
The sample size
3.6
Validity and reliability of instrument
3.7
Administration of questionnaire
3.8
Method of data analysis
Chapter Four
Data analysis
4.1
Analysis of result from producer
4.2
Analysis of consumer reaction
4.3
Home made goods compared with foreign goods
Chapter Five
Findings and recommendations
5.1
Findings
5.2
Conclusion
5.3
Recommendations
References
Questionnaire
CHAPTER
ONE
INTRODUCTION
Nigeria behaviour towards home made goods have always been on the negative
directions since the introduction of foreign goods, the reason behind this
their act cannot be fat fetched, notably among them are poor quality of our
home made goods. And the act of commanding respect and prestige through
ostentation goods.
In this research some home made goods will be examined and compared with some
imported goods, various authors opinions about this subject matter will be
reviewed in the second chapter of this book under the heading literature
review. The main aim of this research is to find out the consumption behaviour
of Nigerian towards home made goods as compared to foreign goods. If their
behaviour is negative correcting measures will be applied so as to change the
impression to positive direction.
The major home made goods examined in this project include the following
batteries, textiles materials, shoes, rice, tyres, leather bags, sewing threads
motors, radio, candle, and hot drink. Comparisons will be made between home
made goods and foreign goods in respect to quality price and life span.
BACKGROUND
OF THE STUDY
Production of home made goods has ever been in existence even before the white
tribe been from Europe colonized us, our fathers lived a life of their own only
it has not improved extensively as a result of lack of adequate capital,
technical know how and the use of crude implement.
Unsightly in Nigeria a great number of local manufacturers have spring up and
their product are what make up the home made goods. The tremendous increase in
the number of local manufacturers in Nigeria is due to development increase in
population and changes in demand by individual consumers. But due to the
existence of imported counterparts of such manufacturers goods local
manufacturing industry are always off and on in their production process. Today
one will spring up only to fold up tomorrow as a result of foreign competition
thus, notably among them are the lacer petty manufacturers which are usually
common folder.
STATEMENT OF
PROBLEM
Nigerian behaviour towards home made goods have always been on the negative
direction. This is due to the low quality of home made goods. The main aim of
this research is to find out the consumption behaviour of Nigerians towards
home made goods as compared to foreign goods. If there behaviour is negative
corrective measures will be applied so as to change the impression to positive
direction. Hence this study intend to provide answers to the questions.
SIGNIFICANCE OF
THE STUDY
This research problem warrants investigation because Nigerian prefer foreign
made than home made goods. If this continue it will lead to a great problem to
the producer also the consumers and to Nigeria as a country which will lead to
dependent in other countries. Hence a research study of this kind would come
out with some useful result that will help to correct some local
producers/manufacturers mistakes as well enlighten the masses on the way in
which the problem would be reduced.
PURPOSE OF THE
STUDY
The objective of this research work include the following:
a.
Knowing the reasons for negative consumption
behaviour of Nigerians towards home made goods.
b.
Knowing the consumption behaviour of home made
goods.
c.
Ways of reinforcing positive consumption behaviour
of Nigerian towards home made goods.
d.
Findings correcting measure to negative consumption
behaviour of Nigerians towards home made goods (consumers).
RESEARCH
QUESTION
Based on investigation in identifying the reason for negative consumption
towards home made goods, the research questions were asked;
1.
Why do you prefer home made goods?
2.
IN the absent of foreign goods what will you do?
3.
If you prefer foreign made why?
4.
Which would you prefer? Home made or foreign made.
DEFINITION OF
TERMS
Terms that are commonly used throughout this research work are defined to give
a clearer understanding of the project and terms include.
BEHAVIOUR: According to the
penguin English dictionary behaviour means manners, bearing, departments,
conduct, towards or treatment of others, responses made in any particular
situation.
Behaviour
according to economics dictionary means way in which individual economic units
consumers, firms, suppliers of factors of production behaved and most
especially about their motive and way they respond to differences between
expected and actual outcomes.
CONSUMPTION: According to the
penguin English dictionary means act consuming, quantity consumers used of
goods, amount of goods used.
Consumption in economics this term means the actual physical process of using
goods or services e.g. one consumes the services of a house by living in it one
consumes the services of a pair of shoe by wearing them.
HOME MADE GOODS: these are goods
produced in ones country. In view of this research goods made in Nigeria are
referred to as home made goods.
FOREIGN MADE GOODS: These are
goods made in another country apart from Nigeria. Thus as regards this project
work, all goods made outside Nigeria will be term foreign made goods.
COMPARISON: according to concise
oxford dictionary comparison is the act of comparing that is liking one thing
to another, estimating similarity or dis-similarity of one quantity or
commodity to another.
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