ATTENTION:
BEFORE YOU READ THE
PROJECT WORK, PLEASE READ THE INFORMATION BELOW. THANK YOU!
TO GET THE FULL
PROJECT FOR THE TOPIC BELOW PLEASE CALL:
08068231953,
08168759420
TO GET MORE PROJECT
TOPICS IN YOUR DEPARTMENT, PLEASE VISIT:
CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S
TELECOMMUNICATION SECTOR
A CASE STUDY OF GLOBACOM NIGERIA LIMITED ENUGU ZONE
ABSTRACT
The topic of the research is Corporate Social Responsibility
in Nigeria’s Telecommunication Sector (A case study of Globacom Nigeria
Limited, Enugu). The researcher used survey design in the study.
The population of the study was one hundred and twenty;
comprising of both staff and customers of Globacom .The sample size was ninety
two and it was determined using the yaro Yamane formula.
The research used both the primary and secondary sources of
data in the course of study.
The primary data were collected through the instrument of
questionnaire, interviews and observation.
The secondary data were collected from text books, journals,
magazines, newspaper and libraries.
The research finding of the project work revealed that
social responsibility programmes are necessary .the findings also unveiled that
Globacom Nigeria, a telecommunication firm carries out its social
responsibility programme in its host community. The researcher recommended that
the company should increase and expand its social responsibility programmes.
Corporate social responsibility is therefore something that a company should
try and get right in implementing. It is something that business today should
wholeheartedly be committed to. The danger of ignoring social responsibility is
too dangerous.
.TABLE OF CONTENTS.
CHAPTER
ONE: INTRODUCTION
1.1
Background of
Study
1.2
Statement of the Problem
1.3
Purpose of the Study
1.4
Research Questions / Hypothesis
1.5
Significance of study
1.6
Limitation of study
1.7
Scope of study
1.8
Definition of special terms
CHAPTER TWO:
REVIEW OF RELATED LITERATURE
2.1 Theoretical Framework
2.2 Historical Background
2.3 Current Literature on theories
postulated
CHAPTER THREE:
RESEARCH DESIGN AND METHODOLOGY
3.1.
Research Design
3.2.
Sources of
Data
3.2.1.
Primary Sources of Data
3.2.2.
Secondary Sources of Data
3.3
Population of study
3.4
Sample Design and Determination of Sample Size
3.5
Methods of Data Collection
3.5.1
Questionnaire Design, Distribution and Collection of Responds
3.5.2
Secondary Method of Data Collection
3.6 Methods of Data Presentation and
Analysis
CHAPTER
FOUR: DATA PRESENTATION AND ANALYSIS
4.1.
Data Presentation
4.1.2.
Presentation According to Key Research Question
4.2
Analysis Based on Research Hypothesis
CHAPTER FIVE: SUMMARY OF FINDINGS,
RECOMMENDATION AND CONCLUSION
5.0.
Summary of Findings
5.1. Conclusion
5.2. Recommendation.
References
Bibliography
Appendix
CHAPTER ONE
1.1
INTRODUCTION:
BACKGROUND OF THE STUDY
Corporate Social Responsibility an essentially American phenomenon has over the
years become a major concern in Western Europe and in other countries of the
world following the western model of development.
According to Drucker, (1986:66).The genesis of the debate on the concept of
corporate social responsibility has been traced to the wave of crisis in social
values that engulfed America in the post World War II period and most
especially in the sixties. The Chief Executive of General Motors who observed
the changing trend could not help observing:
“I am concerned about a society that has demonstrably lost confidence in its
institutions – in the government, in the press, in the church, in the military,
as well as in business”.
Business to America has had a most unique history. Its
development growth and impact on social life in America since the civil war II
is almost common knowledge. What may not be common knowledge, however, is
the fact that business which has hitherto shaped and controlled the lives of
millions of Americans some two hundred years ago is today being threatened by a
wave of protests from various publics it uses to serve. The crisis of
confidence in the social role of business as made explicit in debates on
corporate social responsibility points to the fact that America sees big
business as a big powerful machine gone out of control. And efforts to
control and at least re-orientate its directions form the core of the argument
of all who urge business to change with the times. In other words, to
deemphasize its so much vaunted profit maximization dogma and pay attention to
the human lives and environment which it is subtly, ruthlessly and almost
surely grinding out of existence. As one of the protagonists has viewed
the concept of corporate social responsibility it is a crude blend of long-run profit-making
and altruism, a doctrine which fuses social values with profit maximization
goals.
In
the early years of the American Republic and especially in the post civil war
reconstruction era, business in America played an almost indispensable role as
a powerful social tool for harnessing resources and ensuring material progress.
Ducker (1986:66). But as the years rolled on and business began to concentrate
and centralize capital, its role in the economy became expansive and pervasive.
At the height of prosperity, the captains of industry were heralded as heroes
of the society.
The
later years of the post World War II era harbored a different story. The
boom period following the end of World War II soon gave way to a periodic wave of
depressions and crisis that was to rock every foundations of society on which
business existed. The frustrating economic situation characterized
by inflation, unemployment, failing profit, declining investment, pollution of
the external environment etc., pushed Americans to re-examine almost every old
values and the assumptions behind them.
According to Drucker, (1986:96) the debate on corporate social responsibility
did not only take place in the United State of America. The noise of the
debate filtered through to other countries that shares similar business
cultures with America most especially the Western European countries.
While the western European nations have responded positively to the debate,
accepted and even implemented some of its own far reaching conclusions it is
pertinent to know if the discussions and conclusion so far reached have had an
impact on the countries periphery.
One
of the objectives of this study is to investigate to what extent the current
debate on corporate social responsibility and its conclusion has trickled down
to the periphery of Nigeria in particular and how it is applied here by firms
who have embarked on such projects in Nigeria.
It is
believed by the researcher that although the present level of industrialization
does not entitled us to discuss the issue on the same platform with the
industrialized western economies; the fact that they are imitating their path
to industrialization should imply that we should study their experience closely
to avoid mistakes.
It is
arguable also that foreign corporate bodies operating in host countries
especially in the Third World countries are most likely to pay lip service to
such principles as corporate social responsibility which are most likely to be
of benefit to their host countries. Also local or indigenous
organizations can neglect this principle of corporate social responsibility to
their host communities.
These days, social responsibility of business is on what should or might
be done to tackle and solve problems of society. The emphasis is on what
contribution they can make to such social problems as protected and restoration
of physical environment, racial discrimination or social discrimination.
In striving to satisfy its corporate goals and achieve its objectives the
organization cannot operate in isolation from its environment. .
The performance of corporate social responsibility is not undertaking to boost
profit at the short-run but to meet some social needs, aspirations, and profit
at the long-run.
Organizations who hold this view of corporate social responsibility believes
that once it does what is expected of it by law and its host community the
organization is socially responsible.
Owing
to the vastness of this topic – corporate social responsibility we shall have
to restrict our investigation to manageable proportions by focusing attention
on telecommunication sector Nigeria, using Globacom Nigeria Limited.
The
telecommunication industry is one of the fastest growing sectors in
Nigeria. There are so many telecommunication companies owned by foreign
and local corporate bodies in Nigeria. These telecommunication industries have
covered a large area in Nigeria from urban to rural areas in the country.
As a result of this, the researcher has selected one out of the many
telecommunication companies to take a look at its corporate social
responsibility project.
The
researcher has decided to pick on Globacom Nigeria Limited, Enugu Zone, and has
decided to look into its corporate social responsibility activities, to see how
the company has gone in performing its social responsibility in host community.
1.2
STATEMENT OF PROBLEM:
In recent years there have
been series of arguments, debates and controversies among businessmen,
academics, government officials and the society in general on what should be
the principle objectives or business enterprises.
Over the years, managers have
neglected the problems created by corporate firms to their host communities.
These problems possess a lot of threat and sometimes make life difficult for
these communities. The privilege giving to organization to operate in the
society stems from the act that society believes that there is a mutual
interdependency existing between them, that is, the organization and the
society.
The
relationship between organizations and their host community has become
increasingly important. The decision made in an organization may
influence community prosperity and also national and even internationally
economic activity might be affected. An example of these problems is the
on-going crisis in the Niger Delta region which has led to the destruction of
lives and properties. There are accusations from the youths in these
areas that companies misdirect their efforts and resources that they should
have used to develop the community to bribe opinion leaders in order to
overlook their responsibilities to the community, and these have caused a lot
of acrimonies between the two parties, community and the firm. These same
problems can also be identified in other arrears and in other communities
across the country where large companies are located. This prompted the
researcher with deep sense of burden to these communities to unraveled the need
for these large firms to see the need in helping the society solve some of its
problems, most especially those they help to create, and involve in philanthropic
donations to the needs of these communities and provide the community with some
social amenities.
Despite the roles played by organizations carrying out corporate social
responsibility and the growing importance of social responsibility, the
following issues have not been fully addressed:
i.
Why should organizations be socially responsible to their environment?
ii.
What benefits do organizations get from performing its corporate social
responsibility?
iii.
Why is social responsibility considered as a waste drain of business resources?
iv.
Are organizations in Nigeria socially responsible?
In view of the above, the researcher
has taken up the issue of social responsibility in the telecommunication sector
in Nigeria and used Globacom Nigeria as a case study to examine the extent of
the company’s involvement in corporate social responsibility.
1.3
PURPOSE OF STUDY:
For
organizations to successfully survive in business, it must recognize the
importance of social responsibility to the society. The broad objective
of the study is to –
i.
Examine the argument for and against corporate social responsibility.
ii.
Whether Globacom Nigeria Limited has been involved in social responsibility
activities, and if so, to what extent have they been involved in their
corporate social responsibility to their environment?
iii.
To examine whether the immediate environments are taking into cognizance during
planning and implementation of social responsibility,
iv.
To know the factors that motivates the adoption of corporate social
responsibility.
1.4 RESEARCH
QUESTIONS/HYPOTHESIS:
In
pursuit of the objective of identifying the effectiveness and workability of
corporate social responsibility the following hypothesis have been formulated,
which intend to test in the course of this study:
Ho: The organization involvement in
social responsibility does not have an effect on the company and its host
community.
Ha: The organizations in social
responsibility activities have an effect on the company and its host
community.
Ho:
Globacom corporate social responsibility programme does not
enhance organization-societal
relationship.
Ha:
Globacom corporate social responsibility programme enhances
organization-societal relationship.
We also intend to answer the following research questions to
collaborate with the above
hypothesis.
1.
Why is social responsibility necessary in an organization?
2.
To what extent does an organization involvement in social responsibility have
an effect on the company and its host community?
3.
What factors motivates the company in carrying out social responsibility
activities?
4.
Who do you think are the beneficiaries of the company social responsibility
activities?
1.5
SIGNIFICANCE OF THE STUDY:
The
study of social responsibility of a business organization is hoped to be of
benefits not only to student’s businessmen, government, customers, community,
stockholders, academics, but the whole society. The study also hopes to
highlight the problem associated with social responsibility and to make use of
the analysis to improve the working situations thereby minimizing the problems
social responsibility conflict in that organization and its environment as
well.
Finally, the study will inform all at large, the need for corporate social
responsibility not only to the firm, but to the society at large.
1.7
DEFINITION OF SPECIAL
TERM
1: (Globacom): Global
communication. It is a name of a telecommunication firm in Nigeria. Global
communication limited is the case study for this research work.
2: (Glo): A short name for Globacom.
3: (CSR): Corporate social
responsibility.
4: (BSc): Bachelor of Science.
5:
(NCE) : National
Certificate in Education.
6: (OND): National Diploma.
7 :( HND): Higher National Diploma.
8: (MBA): Master in Business
Administration.
9: (SSCE): Senior School Certificate
Examination.
10: (FSLC): First School Leaving
Certificate.
AFFILIATE LINKS:
Comments
Post a Comment