DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC)
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DESIGN AND
IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM
(A CASE STUDY OF
GUNIESS NIG. PLC)
ABSTRACT
Most marketing, production, and
manufacturing firms have the basic problem of information flow between the
various departments within the organization.
This research is intended to highlight
the role of a computerized marketing information system in Guinness (Nig) Plc
Compare to the manual system of marketing.
To identify the various problems
involve in the existing marketing information system of Guinness (Nig) Plc is
the purpose of this research and to the proffer solutions to them.
Data were collected both by interview
methods and observation method. Marketing models had developed in this
research as well as marketing system. Secondly, the study also
investigates how Guinness (Nig) Plc manages the marketing information system.
Finally computer based marketing
information system is suggested as a solution to more structured, efficient and
effective marketing control.
ORGANISATION OF WORK
This work is divided into seven
chapters. Chapter one is the introduction, chapter two examines the
literature. Description of the existing system is in chapter three while
chapter four examines the design of the new system. Chapter five is base
on implementation of the new system while chapter six is documentation.
Finally, in chapter seven, a summary is made, recommendation is offered and
conclusion is also drawn.
TABLE OF FIGURE
Organizational
structure
Information flow diagram
Good receive note
Store ledger card
Daily record form
Random file access process
Goods received note file
Store ledger form file
Daily record form file
Procedure chart
System flow chart
Program flow chart
TABLE OF CONTENT
TITLE PAGE
ABSTRACT
ORGANISATION OF WORK
TABLE OF FIGURE
TABLE OF CONTENT
CHAPTER ONE
1.0
INTRODUCTION
1.1
STATEMENT OF PROBLEM
1.2
PURPOSE OF THE STUDY
1.3
AIMS AND OBJECTIVES
1.4
SCOPE OF THE STUDY
1.5
LIMITATION
1.6
ASSUMPTION
1.7
DEFINITION OF TERM
CHAPTER
TWO
2.0
LITERATURE REVIEW
CHAPTER
THREE
3.0
DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM
3.1
FACT FINDING METHOD USED
3.2
ORGANISATIONAL STRUCTURE
3.3
OBJECTIVE OF THE EXISITNG SYSTEM
3.4
INPUT, PROCESS, OUTPUT ANALYSIS
3.5
INFORMATION FLOW DIAGRAM
3.6
PROBLEM OF THE EXISTING SYSTEM
3.7
JUSTIFICATION FOR THE NEW SYSTEME
CHAPTER
FOUR
4.0
DESIGN OF THE NEW SYSTEM
4.1
OUTPUT SPECIFICATION AND DESIGN
4.2
INPUT SPECIFICATION AND DESIGN
4.3
FILE DESIGN
4.4
PROCEDURE CHART
4.5
SYSTEM FLOW CHART
4.6
SYSTEM REQUIREMENTS
CHAPTER
FIVE
5.0
IMPLEMENTATION
5.1
PROGRAM DESIGN
5.2
PROGRAM FLOW CHART
5.3
PSEUDOCODE
5.4
SOURCE PROGRAM
5.5
TEST RUN
CHAPTER
SIX
6.0
DOCUMENTATION
CHAPTER
SEVEN
7.0
RECOMMENDATION
7.1
CONCLUSION
REFERENCE
CHAPTER ONE
1.0
INTRODUCTION
The ultimate aim of manufacturers is to
produce goods they can sell to users immediately at a profit. An interaction
between the producer and the consumer tales place. This interaction is
initiated, developed, and managed by producer’s marketing staff. The
business function of marketing is concerned with the planning, promotion, and
sale of existing products in the existing markets and development of new
products and new markets to better serve present and potential customers.
Today marketing performs a vital
function in the operation of a business enterprises i.e. (as the primary
interface between the manufacturer and the customer). Performing the
marketing function in business has become a much difficult assignment because
of the dynamic environment of today’s activities which includes:
-
Rapidly changing market demands
-
Steadily increasing consumers pressure
-
Proliferation of new products
-
Intensified competition
-
Growing government regulations.
Business firms have
increasingly turned to the computer to help them perform the vital marketing
functions in the face of the rapid changes of today’s environment.
Computer, therefore, because of its speed, memory capacity, versatility and
accuracy, has been the catalyst in the development of marketing information
system, which integrate the information flow required by the many marketing
activities. Computer is also used to make business decision involving
millions of naira and so saves man from a tremendous amount of time consuming
work.
Today computer is
used as a control system for controlling marketing costs, diagnosis of poor
sales performance. Nevertheless, computer is also used as research system
for advertising strategy, pricing strategy and evaluation of advertising
expenditure and continuous experiment.
This project work,
computer based marketing information system is taken to critically analyse and
fashion out ways of implementing computer in Guinness (Nig) Plc.
In this chapter, the
researcher established the aim, limitation and purpose of the study, scope,
statement of the problems, assumption and definition of terms.
1.1
STATEMENT OF THE PROBLEM
The Guinness (Nig) Plc produces and
markets over four different brands of alcoholic drinks. These products
are sent to the various stored and other branches or deport with the
country. The large volume of stock coupled with the vast distribution not
work creates some control and management problems.
The operation of the Enugu deport
presently is completely manual and lacks some degree of information retrieval
facilities. So, obtaining, storing and updating information on each of
the items is not an easy task. It takes hours and at times, days, to
locate any information acquired due to the volume of files involved.
1.2
PURPOSE OF THE STUDY
The purpose of the study is to design a
computer based marketing information system for Guinness (Nig) Plc.
1.3
AIMS OF OBJECTIVE
The aim of this research is geared
towards finding the procedure employed by the management of Guinness (Nig) Plc
in obtaining information from the marketing department and to keep track
records of available items when needed, its re-order, and to indicate the
product that are not selling in order not to waste money in keeping stock of
the quantity of good purchases, sold, and produced.
The project objective is to find
solution to the misinformation of the flow of data between the marketing
procedure and the management decision, by introducing a computer based
marketing information system which will reduce the misinformation, be faster,
accurate, reliable and improve output report that will help the management in
her plans and decision making.
Because of the above problem
highlighted in the old system, it becomes necessary that a new computer based
data base management system may be designed to handle the duties.
1.4
SCOPE OF THE STUDY
The study is attempted to analyse the
marketing concept of the Guinness (Nig) Plc and the ways of improving its
effectiveness with the aid of computer.
The study is limited to Guinness (Nig)
Plc Enugu depot with research from the marketing department.
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