DESIGN AND IMPLEMENTATION OF A COMPUTERISED MARKET INFORMATION SYSTEM (A CASE STUDY OF 9TH MILE CORNER NGWO)
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DESIGN AND
IMPLEMENTATION OF A COMPUTERISED MARKET INFORMATION SYSTEM
(A CASE STUDY OF 9TH
MILE CORNER NGWO)
ABSTRACT
This research is
intended to highlight the role of a computerized market information system for
the Nigerian breweries located in 9th Mile Corner Ngwo as compared
too the manual method of market. The research goes a long way to identify
the various problems associated with the organization and possible solution to
the problems as to boast market structure.
Also to highlight an
overview of market by numerous authors as the back bone of profitability.
TABLE OF CONTENTS
TITLE PAGE
ABSTRACT
TABLE OF CONTENTS
CHAPTER ONE
1.0
INTRODUCTION
1.1 STATEMENT
OF PROBLEM
1.2 PURPOSE OF
THE STUDY
1.3 AIMS AND
OBJECTIVES OF THE STUDY
1.4 SIGNIFICANT
OF THE STUDY
1.5 SCOPE OF
THE STUDY
1.6 LIMITATION
OF THE STUDY
1.7 DEFINITION
OF TERMS
CHAPTER TWO
2.0
REVIEW OF RELATED LITERATURE
CHAPTER THREE
3.0
DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM
3.1 FACT
FINDING METHOD USED
3.2 OBJECTIVES
OF THE EXISTING
3.3 INPUT
PROCESS AND OUTPUT ANALYSIS
3.4 PROBLEMS OF
THE EXISTING SYSTEM
3.5
JUSTIFICATION FOR THE NEW SYSTEM
CHAPTE FOUR
4.0
DESIGN OF THE NEW SYSTEM
4.1 OUTPUT SPECIFICATION
AND DESIGN
4.2 INPUT
SPECIFICATION AND DESIGN
4.3 FILE DESIGN
4.4 SYSTEM
REQUIREMENT
4.5 PROCEDURE
CHART
4.6 HARDWARE
REQUIREMENT
CHAPTER FIVE
5.0
IMPLEMENTATION
5.1 PROGRAM
DESIGN
5.2 PSEUDOCODE
5.3 SOURCE
PROGRAM
CHAPTER SIX
6.0
DOCUMENTATION
CHAPTER SEVEN
7.0
RECOMMENDATION
7.1 CONCLUSION
CHAPTER ONE
1.0
INTRODUCTION
The 9th
Mile Corner Ngwo is a marketing area with different companies or organizations
located in the area, such as, the Nigerian Breweries Limited (NBL), Nigeria
Brewery Company (NBC) and so on. These organizations have their marketing
potentials to win public confidence if they are fully explored. To
establish a good information with a computerized system is the greatest desire
of every organization.
It has been observed
that some of these organizations lack a computerized system for marketing as
their efforts towards buying and selling activities are manually performed.
However, the
electronic device used in processing information in a designed format called
the computer, came into most organizations as an accountant and also as a
labour serving device. Although to a reasonable extent, these sues of the
computer tend to slow down development in other areas, before the computer was
seen by most management as the potential device to replace executive personnel
in time.
Besides, the compute
does the job of the accountant by using compute operators who are vested with
financial ability. But today, computer has reduced the world to a global
village today, many jobs such as accounting, editing, sorting marketing and
many others can be performed by the computer.
Therefore, this
research is being under taken to identify the usefulness of compute in
information system as related to these organizations. This is to maintain
speed, reliability and accuracy in these establishments. Before a vehicle
loads a number of creates of beer to the market, a correct number should be
recorded and stored in the system as to avoid errors of calculation. If
this particular number of crates is noted by the computer, then it should be
able to calculate and give the exact amount of money that will be returned by
the seller. The computer should be able to know the exact number of vehicles
that will be moving out daily for sales of beer. A subscriber of this
mentioned organizations should have a system that will be sending information
relating to their marketing position through E-mail. This will enhance the
marketing opportunities of the organizations and maintain their information
system of marketing in the organization.
1.1
STATEMENT OF PROBLEM
These organizations have numerous problems but I would mention but a few as
follows;
i)
Lack of computerized system of marking
ii)
Lack of proper information flow between the organization and the subscribers
iii)
Lack of trained staff to man the compute as to work effectively and
efficiently.
iv)
Over work because of manual labour in the organization
v)
Inability to win public confidence as related to their marketing strategies.
However, observations
have shown that the marketing system, advertisers, business person and these
have fallen below expectation. Their performances have not been
commensurate with the huge sum of money which their customers, are always
sinking in ensuring the provision of high quality marketing system.
1.2
PURPOSE / AIMS OBJECTIVES OF THE STUDY
The purposes or aim
by which this research is undertaken are as follows:
i.
The study is expected to provide a computerized marketing concept for the
organizations.
ii.
It is also expected that the outcome of study could prove useful to the
organizations who will realize the impact of customers services.
iii.
To serve the organizations with the ability to tackle issues of public interest
as regulated to market strategies.
iv.
The study is expected to be another existing stock of knowledge to these
organizations.
v.
To access the accuracy and reliability of a computerized market system and
compare to the manual system of marketing.
vi.
To correct the lapses found in the course of marketing with the manual system.
vii.
To improve the enhancement of economic reforms with the aid of computer in
these organizations.
1.3
SIGNIFICANT OF THE STUDY
This project will be
of importance to the Nigerian Brewery Company (NBC), Nigeria Breweries Limited
(NBL) and to every other organizations located in 9th Mile
Corner. From these problems confronting these organizations as
highlighted in the project, the organizations will be able to discern some of
the reasons why their market system have not been able to satisfy fully the
course of their establishments. In the course of this project, some handy
suggested solutions to these problems will be highlighted.
Also, the market
information system will be able to know the extent of their benefits from these
system of computerized system of market. Consequent upon the detailed
explanations of the aims/objectives, modes of operations and functions of this
market system depicted in the project, different companies and organizations
will be able to ascertain from this project what it takes to establish a good
computerized market information system and of what benefits it is to the
organizations that make use of this system.
Ultimately,
organizations in the similar or related topic can equally make use of this
project for guidance or assistance in their own project or works.
1.6
SCOPE OF THE STUDY
The study is an attempt for a designed and implementation of a computerized
market information system in 9th market corner Ngwo.
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