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PROBLEM AND PROSPECT
OF POULTRY MANAGEMENT
(A CASE STUDY OF
PHINOMAR NIGERIA LTD)
ABSTRACT
The purpose of this study is to
determine the problems and prospects of poultry management. Data were collected
from both primary and secondary sources. The major data collection instrument
is the questionnaire. The data were presented in table as frequency
distribution. In the analysis, the techniques of percentages of and frequency
were used. The following are the major findings of the study:-To find out the
extent of standardization in the poultry business. To examine how the
commercialization of this poultry agricultural products is in line with the
marketing concept of phinormar Nigeria Ltd is a part. And also to develop a
system of managing poultry farming in Enugu state with a view to enhance
poultry development in the area. The conclusion, a successful
producer today must utilize a combination of the most efficient bird and sound
management practices.
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 Background of the
study
1.2
Statement
of the
study
1.3
Purpose
of the
study
1.4
Scope
of the
study
1.5
Research
questions or research hypothesis
1.6
Definition
of
term
CHAPTER TWO
LITERATURE
REVIEW
2.1 Management and
hygiene
practices
2.2
Government
support programmes
to the poultry
sector
2.3
The
specific objective
2.4
Poultry
production
policy
2.5
Schools
of thought within the subject
area
2.6
School
of thought relevant to the problem
of the
study
2.7
Different
methods of studying the
problem
2.8
Summary
2.9
Overview
on value chain and analysis and the
study chain for
drugs.
2.10
Trade,
making and markets for poultry product
2.11
Regional
(inter-state) trade in poultry products.
2.12
Slaughtering
facilities of
chicken.
2.13 Type’s poultry feeds for
chicken
2.14 Effects on vaccination
programme.
CHAPTER THREE
RESEARCH DESIGN AND
METHODOLOGY
3.1 Research
design
5.5
Area
of the
study
5.6
Population
of the
study
5.7
Sample
and sampling
procedures
5.8
Instrument
of data
collection
5.9
Validity
of
instrument
5.10
Reliability
of
instrument
5.11
Method
of data
collection
5.12
Method
of data
analysis
CHAPTER FOUR
DATA PRESENTATION
ANALYSIS
4.1 Presentation and
analysis
4.2 Test of
hypothesis
4.3 Summary of
findings.
CHAPTER FIVE
DISCUSSION, RECOMMENDATIONS AND
CONCLUSIONS
5.1
Conclusion
5.2 Implication of research
results
5.3
Recommendations
5.4
Suggestion
for further
study
5.5 Limitations of
the
study
Bibliography
Appendix
CHAPTER
ONE
INTRODUCTION
1.1
BACKGROUND
OF THE STUDY
Agriculture continues to be the most
important sector of the Nigerian economy in terms of provision of employment
inspite of its declining contribution to the nation’s foreign exchange
earnings. The type of poultry that are commonly reared in Nigeria are chickens,
ducks, guinea fowls, turkeys, pigeons and more recently ostriches.
The importance of protein in our diet
cannot be over emphasized poultry production is also profitable through capital
intensive. The importance of protein in diet and lack of good management and
low maintenance of the pre existing poultry farms in Enugu has necessitated the
formation of Phinomar (Nig) Ltd is suited at Ngwo Agi in Udi Local government
Area of Enugu state. The farm is owned by Igwe I.O.U Ayalogu of Enugu Village
in Ngwo who provided the entire capital and material requirement for the take
off of the farm at interception. His oldest son by name prince Uche Ayalogu was
the managing director of the farm.
The firm started in 1963 with few birds
about 12 birds, which later in premier position of the farm. Over a period of
time the stock of birds and the type of birds, which later in premier position
of the farm. Over a period of time the stock of birds and the type of birds in
the farm include broilers, layers and cockerels, the farm is also in fishers.
Presently the capital structure of the farm is made up of personal saving and
loan from financial institutions (banks) the staff strength of the farm
presently is two hundred and forty-eight employees (248) while at interception,
it involves only the nuclear family member.
1.2
STATEMENT
OF THE PROBLEM
It has said earlier that poultry
husbandry has become the most intensive sector in livestock farming as an
example of agricultural products among Nigerians at large and precisely Enugu
state. Within any geographical set up, one may observe many houses and huts put
up by poultry farmers. Most of these farmers have it as a mere hubby. It
provides the keeper with eggs for domestic use and possibly meat after the fowl
might have dropped in laying eggs, with in a space of time according to the
type of fowls kept. Con sequent upon the aforementioned facts, the poultry
farmer will be a great draw back to him.
Some of the key problems hindering the
progress of the phinomar Nigeria Ltd. Ngwo .
a. Poor management and
lack of expertise in the farm.
b. Shortage of manpower
or lack of adequate manpower.
The study however centered especially on the above identified problem and such
other problems that were discover in the course of investigation into the
operation of the farm.
1.3
PURPOSE
OF THE STUDY
The purpose of this research work is to
critically review the extent the marketing concept, which is the basis of
effective business, is applied in marketing concept, (Agricultural product) as
it relates to phinomar Nigeria. Ltd Ngwo Enugu state. It is sometimes
misconstrue that there is no body regulating the activities of poultry farmers
in the area of sanitation, price setting and entire management of such venture.
For this course, it is the purpose of this research among the aforementioned
facts to :
-
Find
out the extent of standardization in the poultry business.
-
Examine
how the commercialization of this poultry agricultural products is line with
the marketing concept of phinomar Nigeria Ltd is a part.
-
Make
a total review of the extent phinomar Nigeria. Ltd have been farming in up
holding the prescribed practices in comparison with the poultry industries and
other agricultural industries in Enugu state.
-
Make
useful suggestions and recommendations necessary to up lift the importance of
the application of marketing principles in the marketing of agricultural
products in Enugu state.
-
Enrich
the research student with the knowledge of poultry keeping as a viable business
venture.
The general purpose of this research is
to develop a system of managing poultry farming in Enugu state with a view to
enhance poultry development in the area. The successful producer today must
utilize combination of the most efficient bird and sound management
practices.
1.4
SCOPE
OF THE STUDY
The focus of this study is on the
problem and prospect on poultry management. The scope covers poultry
management, poultry husbandry, poultry business and poultry production.
1.5
RESEARCH
QUESTION
-
What
promotional strategies do you adopt in the marketing of your product?
-
What
type of distribution method do you use for your poultry production?
-
Do
you have competitors at all in the business, and
What is your market
share in the total poultry marketing in your area?
-
Is
good management a key to success in poultry husbandry?
-
Is
the application of marketing concept in the marketing of agricultural (poultry)
products important for the business to be able to break even?
-
Is
consumer protection and satisfaction the core of marketing in the poultry
business?
-
Is
there any profitability?
-
What
is the present status of poultry management?
1.6 DEFINITION OF THE TERMS
For a better understanding of this
research work some professional and technical terms should be defined
therefore, the following terms are defined thus:-
1) Cooperative Society- This is an
association of persons, voluntarily united to meet their social economic needs
and aspiration through a jointly owned and democrallcally controlled business
enterprise.
2) Poultry- Those species of
birds that render economic services to man and reproduce freely under his care.
It also refers to those groups of birds whether they are alive or dressed.
3) Poultry Farm- Location of
building for keeping of birds.
4) Poultry
Farmer-One who rears or keeps a poultry farm
5) Marketing-The management
process responsible for identifying, anticipating and satisfying customer
requirements, profitable through exchange process.
6) Marketing Concept-Is a philosophy of
business which states that the customer’s want(s) satisfaction is the economic
and social justification of a company’s existence.
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