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THE PROBLEMS AND
PROSPECT OF POULTRY MARKETING AND PRODUCTION
ABSTRACT
The purpose of this
study was to investigate problem and prospect facing the marketing of poultry
product in Orhionmwon Local Government Area of Edo State four research
questions formulated and analyzed. The respondents were made up of poultry
farmers who were into selling of poultry product like eggs, chicken and turkey
in Orhionmwon Local Government Area. All the respondents were randomly selected
from the three main markets in Orhionmwon Local Government Area and seven
poultry farmers also within Orhionmwon Local Government Area. One set of
instrument was used in collecting data for the study i.e. questionnaires. The data
collected from the respondents were analyzed using simple percentages from the
analysis of data, the following were the findings.
1.
Transportation contributes greatly to the overall cost and there by reduces
profit margin.
2.
Finance contribute one of the major problem
3.
Storage is one of the problems posing the production and marketing of poultry
products
TABLE OF CONTENT
Chapter One
Introduction
Background of the study
Statement of problem
Purpose of the study
Research question
The significance of study
Scope of study
Objective of the study
Limitation of the study
Definition of terms
Chapter Two
Literature review
Storage and transportation
Illiteracy
Characteristics of the product
Disease outbreak
Shortage in feeding ingredients
Unorganized farm of marketing
Storage of feed
Problem of finance
Inadequate research on marketing
Perishability of most poultry products
Chapter Three
Methodology
Population of study
Sample procedure/techniques
Research instrument
Validation of research instrument
Method of data collection
Method of data analysis
Chapter Four
Data analysis
Chapter Five
Summary, conclusion and recommendation
Principal findings
Summary
Recommendations
References
Questionnaires
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE
STUDY
Poultry refers to all
domesticated birds kept for meat and eggs production. Eggs and poultry meat are
produced primarily for food consumption. Eggs are also used in various food
industries like the manufacturing of confectionary (i.e. sweet chocolate cakes
etc.). They are also used for the manufacturing of cosmetics of infection
diseases while the feathers may be used for making pillows and mattresses. Some
species of poultry are suitable for genetic nutritional and physiological
studies because of their relatively low cost of maintenance, proliferation (a
rapid growth or increase in numbers) and short generation intervals. In the
earlier time, the keeping of poultry were not being considered as a major
occupation; that is birds were kept to obtain some money and in most cases for
pleasure and pastime cock fighting. In some areas or communities, fowls are
still used in the past as a means of knowing what times of day, most especially
the cock (i.e. male fowl).
Poultry farming
started those days when our local farmers used the old and extensive method in
keeping fowls, goats, sheep, pig and other related domestic animals proved that
the poultry section was a profitable venture too. Gradually, poultry keeping
developed into a commercial enterprise involving thousands of birds, large
poultry units, replace small ones while more efficient strains of birds,
balanced feeds, intensive housing and better poultry equipment come into use.
All these industrialized system of keeping poultry birds in a recent
development in Edo state as in most humid tropical countries. The effect of
some environmental factors like the industries are less capitalized, consists
of smaller units and depend more on manual labour. These lead to less
production of the birds or the birds perform at a lower level. Due to this
account, the cost of poultry production is higher. All these factors contribute
to the lower consumption of poultry production in the tropical areas like Edo
state. For example, the recent estimate of eggs consumption in Nigeria was far
low when compared with the European countries and the United States. Moreover,
the industries in the tropical areas are not as diversified as in the
temperate. In the tropics, the emphasis is on egg production and only one
species of poultry (the domestic fowl) is used. Whereas economic and
nutritional benefits can be derived from keeping other species, for example
some strains of ducks are fast growing, resistance to many diseases of the
domestic fowl and can produce as many as 300 eggs per annum. These can be used
to increase the consumption of poultry products in the tropics.
However, throughout
the world, the domestic birds are unique for its popularity in producing both
poultry meat and eggs while the other species are kept primarily for meat. In
order for poultry birds to produce efficiently, there is need to raise them
under a conducive environment. We have various ways of rearing birds like the
industrialized system of rearing birds.
STATEMENT OF PROBLEMS
Poultry, which is of
economic importance to the entire members of the society because it provides
meat and eggs for consumption. The bones are being used as bone meals to farm
animals. It is therefore important that these products get to the final
consumer at the place and time they are needed. This is only possible when the
marketing system is efficient. This study is therefore concerned with the
appraisal of the problems of marketing poultry products in Orhionmwon Local
Government Area.
OBJECTIVE OF THE
STUDY
The study is designed to achieve the
following objectives:
1.
To identify the type of poultry products sold in Orhionmwon Local Government
area.
2.
To
identify the problems affecting the marketing of poultry products.
3.
To
find out how best the problems of marketing poultry products can be solved.
4.
To
make recommendations based on finding of the study.
RESEARCH
QUESTION
To
assist in carrying out appraisal into the problems of marketing poultry
products in Orhionmwon Local Government area, some research questions will be
useful and these include:
i)
How does extension system of rearing poultry affects its product?
ii)
What is the importance of transportation in the marketing of poultry products?
iii)
Which part of poultry products do you sell most daily?
iv)
Why are poultry products difficult in market?
v)
What way so you think will help in the marketing of poultry products?
SIGNIFICANCE
OF STUDY
The
need for appraisal of this type is to know the problems facing the marketing of
poultry products in Orhionmwon Local Government area in Edo state. it is
assumed that at the end farmers and the consumers within the territory in which
the appraisal was carried out will benefit from the findings of the study.
During the appraisal, some farmers were questioned and they responded actively
and also ask various question s, which help them to rear their livestock very
well. Therefore, this study will help the farmer within Orhionmwon local government
area to known the various system of rearing birds in other to keep them away
from infection diseases. It will also help them to known the best the best
marketing channel to sell their products. Also this study will help the
consumers in that same area to known the most hygienic place to purchase their
meat and other domestic products from.
SCOPE
OF STUDY
In
this scope, poultry products in Orhionmwon local government area will be
carefully examined. This study will pay particular attention to factors
affecting the marketing of poultry products in Orhionmwon. It will also
appraise some selected types of poultry products and causes of their low
marketing and make recommendation that will enhance more distribution in
Orhionmwon local government area.
DEFINITION OF TERMS
Production:
The processes and methods employed to transform tangible input into goods.
Marketing:
The action or business of promoting and selling products.
Prospect:
The like hood of success.
Problem:
A matter or situation regarded as unwelcome or harmful and needing to be death
with and overcome.
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