THE ROLE OF RETAILING BUSINESS IN THE DEVELOPMENT OF NIGERIA ECONOMY (A CASE STUDY OF SHOPRITE ENUGU)
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THE
ROLE OF RETAILING BUSINESS IN THE DEVELOPMENT OF NIGERIA ECONOMY
(A CASE STUDY OF
SHOPRITE ENUGU)
ABSTRACT
This research was conducted to investigate the problems militating against
retailing institutions in Nigeria with emphasis on Shoprite Supermarket, Enugu.
The problem investigated are competitions inferior goods, high rate,
inefficient shop keeping and mismanagement of funds, poor merchandise planning
inadequate control system and high price of goods and insurance of price changes.
The method of investigation adopted were interview and questionnaires, for
collecting primary data and information for the study. Secondary
sources were also collected for secondary data and information chi-square (X2)
method of the data analysis and significance testing was used while percentage
were described by the data collected.
The result of the findings is that a retailing business of Shoprite
Supermarket, Enugu has not been operating with satisfactory profit due to
mismanagement problems and many other reasons. The conditions
needed is that most retailing establishment including, Shoprite Supermarket,
Enugu in Nigeria has problems and losses due to mismanagement, high process,
poor merchandising planning and inefficient shop-keeper. The
following recommendations were being made to ameliorate the condition of
Shoprite Supermarket.
Finally, they should employ efficient personnel to keep and manage the
merchadise so as to plan and control adequately.
Their prices should be reviewed from time to time to be in consonance with
market price and also confortable arrangement will be made for customers
shopping. This is not all, high quality goods should be stocked so
that customers will contain a required loyalty for the shop. The
shop should also operate less tender pricing to more customers.
Goods should also be fancifully displayed so that window stopper will become
the actual buyers.
Above all there should be a good persuasive in house salesperson who can use
persuasive tactice to achieve volume sales for Shoprite Supermarket, Enugu.
TABLE OF CONTENT
CHAPTER ONE
INTRODUCTION
1.1
Background of the study
1.2
Statement of the problem
1.3
Purpose of the study
1.4
Research questions
1.5
Significance of the study
1.6
Assumption of the study
1.7
Delimitation of the study
1.8
Definition of terms.
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1
What does secretarial profession entails
2.2
What is a secretary
2.3
What are the duties of a secretary
2.4
What is self-employment/Entrepreneurship
2.5
What is a retail business house
2.6
Why should a secretary engage in self-employment
2.7
What are the machines and equipment used in Retail Business House.
CHAPTER THREE
METHODOLOGY
3.1
Design of the study
3.2
Description of instrument used
3.3
Population of the study
3.4
Sample and sampling techniques
3.5
Method of data analysis.
CHAPTER FOUR
PRESENTATION AND ANALYSIS OF DATA
CHAPTER FIVE
DISCUSSION OF FINDINGS
5.1
Summary of findings
5.2
Conclusions
5.3
Recommendations
5.4
Suggestion for further study
5.5
Limitations
Questionnaire
References
CHAPTER ONE
INTRODUCTION
Retailing is the
final link between producers of goods and services and the ultimate
consumers. Retailing is the last stage in the distribution of goods
and services, the earliest retailing activity could be seen from the European
craftsman and those people that produces what they gold to the users, craftsman
could be gold smiths, silversmiths and tailors, the traveling merchants made
the development between European and other outside countries by carrying goods
from place to place according to needs. As the traveling merchants move
on, they operate their trading activities.
As marketing stated
to play essential roles in industrial activities, they come up with what is
regarded as general stores. The general stores stocked so many
types of products and they are some how enlarging their stock.
At a time, they need
some helpers of marketing activities and those include transportation,
communication, banking activities and system with helper of trade, the
retailing establishment experienced. Some sort of revolution,
secondly the growth of trade in Africa was as a result of the fact that most
African countries have their system patterned along their colonial
counterparts.
1.1
THE BACKGROUND OF THE STUDY
For an insight into
the personnel management and Administration in Shoprite Supermarket, Enugu, I
would try to give a brief history of Shoprite Supermarket, Enugu.
The shop was built at an estimated cost of N26,000.00 (Twenty six million
Naira) to help in reducing unemployment problem in the society and to make
goods and service available to the customers. It was established in
late 90s.
The establishment is
divided into many departments, purchasing department, distribution and
warehousing department. Each of the department are headed by the head of that
department. This retailing establishment employs about fifty
workers, (50) in various departments. The retailing outfit have
many products which they handled. The products are flours of all kinds
electronics sets of all kinds. Good stuffs, medicines of all kinds
and numerous other product the company can boast of selling thousands of items
everyday for the company to continue to exist therefore, expertise are highly
needed in the company.
Coming to employment,
majority of the workers from the area were employed since the company was
established. Again the establishment helped in a big way in
reducing unemployment problem. The establishment is completely very
well as far as other retailing establishment are concerned.
1.2
THE STATEMENT, OF THE PROBLEM
There
is no doubt that some retailing establishment in Enugu State are performing
below expectation. That is why they do not meet the required sales
volumes considering the opportunities open to them for
exploitation. It is the intention of this project to explore the
reason behind their poor performance. This establishment has some problems like
competition.
We cannot say that Shoprite Supermarket, Enugu is the only retailing
establishment in Enugu State there are many other retailing establishment that
is competiting with it, such as Kings Way Stores, Leventis Stores, U.A.C.
etc. Sometimes, this kings way shops will reduce their prices with
N1.00 so that they can draw customers from other shops, after their customer
has purchase the goods they will take it to their customers house with their
delivery van.
Sometimes these retailing establishment will go and buy an inferior goods to
sale at a high price to their customers. Then after their customers
has purchase these goods he bought from the store is not a quality one, then he
return the goods back to the seller and the seller himself will be confused
because he thought the goods is a quality goods.
High cost of rentage is another problem that most of all these retailing
establishment are facing. Now it is well known to everybody that
the cost of rentage has increased everywhere, and this retailing establishment
at times find it very difficult to pay their rent money because they do not gain
all the time.
And the owners of the house will not want to know whether they are gaining or
not. All what he wants is his rent money, most often because of
high rent some retailing establishments add a little money while selling their
goods.
And also these retailing establishment will not get efficient store-keeper,
that knows about retailing. They will be wasting their time and
energy working in the establishment without achieving any thing.
This will make the owner of the establishment to look for a person that is
qualified for shop keeping or managing of his shop.
Furthermore, poor control system is another problem in these
establishment. The system of their control is poor and this will
lead to the downfall of the establishment. If the management of
Shoprite Supermarket, Enugu did not look into the problem of poor control
system in the shop very well, the shop will close down.
Finally high price of product is another problem that is facing retailing establishment
in Nigeria. At times they will, but the price of the goods is very
high and this will make their customers to stop patronizing them.
As a result, they will loose some of the customers.
1.3
THE ECONOMIC IMPACT OF SHOPRITE SUPERMARKET, ENUGU
The
Economic Impact of Shoprite is that retailing establishment management can
increase sales through an efficient marketing strategy.
The economic impact of Shoprite is also to educate mangers of retailing
establishment on how to gain retain customers loyalty.
1.4
THE IMPORTANCE OF THE STUDY
The
importance of the study is to alert the management of Shoprite Enugu to become
very sensitive to the effective use of marketing strategy within the
establishment.
In the same vain, its management at all levels would be actually aware of the
product and services requirements of the customers. It is also
expected to create awareness to the organisation’s contribution to their
well-being. This will in no doubt build a co-operate image to the
company within and outside the state.
1.5
DEFINITION OF THE TERMS
The
terms retailing business is a business enterprise which sells directly to and
users by simply acting as an intermediary between the producers or wholesaler
or stock list. An example of retailing establishment are such as
Leventis, U.A.C., Kings Way, Shoprite, etc.
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