THE ROLE OF TRADE FAIR IN MARKETING OF GOODS AND SERVICES (A CASE STUDY OF ENUGU CHAMBER OF COMMERCE)
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THE ROLE OF TRADE
FAIR IN MARKETING OF GOODS AND SERVICES
(A CASE STUDY OF
ENUGU CHAMBER OF COMMERCE)
TABLE OF CONTENTS
CHAPTER ONE:
1.0
Introduction
1.1
General Background of the study
1.2
Objective of the study
1.3
Research Question
1.4
Scope of the Study
1.5
Method of Study
1.6
References
CHAPTER TWO:
2.0
The theoretical background of the Fair
2.1
The History Perspective of the Fair
2.2
The meaning of the Fair
2.3
Organisation of Trade Fair
2.4
Advantages of Trade Fair
2.5
Types of Fair
2.6
Information Requirement about Trade Fair
2.7
Summary
2.8
References
CHAPTER THREE:
3.0
The Profits of Enugu Chamber of Commerce
3.1
The Benefits of Enugu Trade Fair to the Company
3.2
The Benefits of Enugu International Trade Fair to new products
3.3
The Benefits and Roles of Enugu Trade Fair to the Government
3.4
The Role of Trade Fair on the Economy
3.5
Recommendation
CHAPTER ONE
1.0
INTRODUCTION
1.1
BACKGROUND OF THE STUDY:
The Trade Fair is one
of business promotion tools used in sales promotion. There are different
types of Trade Fair such as Commerce, Mines, Industry, Agricultural Fairs,
these types of trade fairs are centered on the exhibition of particular
products.
Trade Fair normally
holds on the first quarter of every year and organized with the support and
co-operation of the Federal and State Government. It embraces all aspect
of business and economic activities in Nigeria and offers unique market for
manufacturers, suppliers, buyers and users of wide range of good products and
co-operate promotion.
There are two types
of Trade Fair, namely Domestic or National and International trade fair.
Domestic or National Trade Fair is the exhibition of products and services
manufactured within Nigeria and while International Trade Fair is the
exhibition of products and services manufactured within Nigeria and overseas.
Trade Fairs of any perspective are organized by the Chambers of Commerce and
each State in Nigeria is supposed to have Chambers of Commerce for organizing
Trade Fair in other States.
The Trade Fair is
organized by the Chamber of Commerce and to represent and express the opinion
of the business community or question affecting Commerce and Industry.
The Chamber is an
organized with responsibility defined according to specialization and test to
be performed.
1.2
OBJECTIVE OF THE STUDY:
The objective of the
study, is basically limited on the followings:
(a)
The roles of Trade Fair
(b)
The roles of Fair to the participants
(c)
The roles of the Fair to consumers
(d)
To determine the ability of the fair in widening the business world.
(e)
To determine the extent to which Trade Fair strengthens the political and
economic relation between Nigeria and other nations.
(f)
Determine the extent to which Trade Fair has contributed to the promotion of
the local manufacture.
(g)
To know the effects of the fair on new product.
1.3
RESEARCH QUESTION:
The following are the research question
of the study:
How effective is the terms of business
promotion?
Has it any effects on foreign
investors?
Has it improved the export potential of
economics both locally and abroad?
Is there any unique attraction offered
by the Trade Fair?
Is there any new development in the
recent Trade Fair when compared with former ones?
1.4
SCOPE OF THE STUDY:
The researcher’s
mission in this research is to determine the strong effect of the Fair to the
exhibition.
To know how large the
members of the participants is, for a particular period of show.
Additionally, to determine the extent of the government to the continuous
growth of both investors and the Fair itself.
1.4
METHOD OF STUDY:
Effectively, the
project was carried out mainly from two major sources.
PRIMARY SOURCES
PUBLISHED MATERIALS:
Primary Sources:
Most data used for
the research were gotten from direct interview with management of the Enugu
Chamber of Commerce. Personalities include the Trade Fair President, Mr.
Gabriel O. Akachukwu, Director, Mr. Emeka Okeleke and the Public Relations
Manager (PRM) and many other important personalities from various exhibitions.
Secondary Source:
These are data we
collected from book and various published materials relevant to the study.
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